Privacy Policy

Information we collect

Professional details.

• Name and bar number(s)
• Firm name and practice areas
• Years of experience
• States where licensed
• Bar admission dates and professional standing

Contact information.

• Business phone and email
• Business address
• Preferred contact methods

Business information.

• Fee structures and consultation terms
• Case volume preferences
• Geographic service areas

Performance data.

• Response times to leads
• Case acceptance rates
• Client feedback (if applicable)

Automatic data collection.

• Device and technical data — IP address, browser type, device information, and operating system
• Usage data — dashboard interactions, pages visited, navigation patterns, and referral sources
• Analytics data — campaign performance metrics, conversion tracking, and service usage patterns
• Cookie data — preferences, session information, and advertising identifiers

Prospective-client and intake information: Information you receive through our platform — including through landing-page forms, directory inquiries, managed-ad conversions, or other intake workflows — must be handled in accordance with applicable professional conduct rules in your jurisdiction(s).

How we use your information

Service delivery. We use your information to:

• Create and manage your firm account, workspace, and related public-facing pages or listings
• Provide marketing, intake, analytics, and workflow services that are enabled for your workspace
• Build, optimize, or support advertising campaigns where you engage us to do so
• Connect LSA, GBP, analytics, and other provider integrations where available
• Provide reporting on platform usage, intake, spend, performance, and related business metrics
• Process payments for subscriptions, management fees, ad spend reimbursement, or other agreed services

Account and service management. We use your information to:

• Monitor service performance, operational quality, and support needs
• Verify bar membership status and professional standing where relevant to the service
• Maintain account quality, security, and compliance standards
• Provide customer support and service notifications

Legal and compliance. We use your information to:

• Comply with applicable laws and regulations
• Protect against fraud, abuse, and security threats
• Enforce our terms of service and other agreements
• Respond to legal requests and court orders

How we share your information

What we share publicly or with prospective clients. Through your listings, landing pages, intake surfaces, and related workflows, prospective clients may see:

• Professional information (name, firm, experience, practice areas)
• Contact information (business phone and email)
• General qualifications and consultation terms

What we do not share.

• Private client lists or confidential case information
• Detailed financial or performance data
• Personal information unrelated to professional services

With service providers. We share information with trusted service providers who help us operate the platform, including AWS, Vercel, Clerk, Stripe, Google, and Resend.

For legal purposes. We may disclose your information when required by law, legal process, or to protect our rights, property, or safety.

Regarding data sales. FlowCounsel does not sell your personal information to third parties for monetary consideration. When we share your professional information with prospective clients through listings, pages, or intake workflows, that sharing is part of the service, not a separate data sale.

Managed advertising data

When you enable managed advertising, campaign reporting, or related marketing operations through FlowCounsel, we collect and store additional data related to those activities.

Google Ads account data

• Campaign IDs, asset group IDs, and configuration settings
• Ad copy generated on your behalf (headlines, descriptions, long headlines)
• Budget allocations and daily spend data
• Geographic targeting settings
• Negative keyword themes and audience signals

Campaign performance data

• Impressions, clicks, click-through rates (CTR), and cost-per-click (CPC)
• Conversion events (form submissions, phone clicks) and cost-per-lead (CPL)
• Search term reports and keyword performance
• Geographic and device performance breakdowns
• Ad strength scores and asset performance ratings

Campaign and approval records

We may maintain records of advertising content, landing-page versions, approvals, compliance checks, and related workflow history generated or published on your behalf. These records may include:

• Ad copy and text variants
• Landing page text snapshots
• Campaign configuration at time of publication
• Compliance check results
• Generation and publication timestamps

Retention periods for these records depend on legal requirements, contract terms, internal security needs, and product configuration.

Conversion tracking and analytics

We may use Google Ads conversion tracking, Google Analytics 4 (GA4), provider-side reporting, and internal analytics to measure campaign performance. When a potential client clicks your ad and visits your landing page or intake surface, we may track:

• Click-to-page visit attribution (via Google Click ID / GCLID)
• Form submission events (without sharing case details with Google)
• Phone click events on landing pages or related intake surfaces
• Page engagement metrics (time on page, scroll depth)

This data is used to optimize campaigns, calculate business metrics displayed in your dashboard, and generate performance reports. We do not intentionally share the substance of client legal matters with advertising platforms.

Your rights and controls

Depending on your location, you may have the following rights regarding your personal information:

• Right to access — request a copy of all personal information we hold about you
• Right to correct — request correction of inaccurate or incomplete personal information
• Right to delete — request deletion of your personal information, subject to legal retention requirements
• Right to opt-out — opt out of certain data processing activities and marketing communications

You can also manage certain information through your dashboard:

• Profile management — update your practice information, contact details, and service preferences
• Service controls — access or request changes to the services and integrations enabled for your workspace
• Intake and prospect preferences — where available, set preferences for practice areas, volume, routing, and delivery type
• Communication preferences — control how and when we contact you
• Account termination — terminate your account and request data deletion

Professional compliance

Your participation must comply with applicable professional conduct rules, including:

• Client confidentiality requirements
• Duties to prospective clients
• Attorney advertising regulations
• Professional independence standards

Attorney advertising notice: This platform constitutes attorney advertising. Attorneys are responsible for compliance with all applicable advertising rules in their jurisdiction(s).

Publicly available information

Directory listings from public records. FlowCounsel maintains directory surfaces sourced in part from publicly available records, including state bar association directories, court records, and other public legal databases. These surfaces may include attorneys or firms that are not customers of or otherwise affiliated with FlowCounsel.

What we display. For attorneys who have not claimed their listing or signed up for our platform, we display only information available from public records:

• Attorney name
• Firm name
• Practice area(s)
• State(s) of bar admission
• City and state of practice

No claim of affiliation. The presence of an attorney or firm in our directory does not imply any business relationship, endorsement, or affiliation with FlowCounsel. Unclaimed listings are clearly distinguished from those of participating firms where the product supports that distinction.

No fabricated information. We do not attribute ratings, reviews, badges, certifications, or other performance metrics to attorneys who have not provided such information through our platform. Information displayed for unclaimed listings is limited to publicly available data as described above.

Opt-out and removal. Any attorney may request removal of their unclaimed listing from our directory at any time by contacting us at privacy@flowlegalpartners.com. We will process removal requests within 30 days. Removal of a directory listing does not affect any separately created account or subscription.

Data sources. We obtain publicly available attorney information from state bar associations, state and federal court records, government legal databases, and other publicly accessible legal directories. We may also obtain professional contact information from third-party data providers for business development purposes. Purchased contact information is used for direct outreach and is not displayed publicly unless independently verified and approved for display.

Data security

We implement appropriate technical and organizational measures to protect attorney and client information, including encryption in transit and at rest, role-based access controls, security assessments, and incident response procedures.

While we strive to protect your information, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Attorney security responsibilities:

• Use strong passwords and secure login practices
• Secure storage of any downloaded client information
• Immediate reporting of suspected security breaches
• Compliance with applicable professional conduct rules regarding client confidentiality
• Compliance with your firm's information security policies

Data retention

We retain your information for as long as your account is active or as needed to provide services. After account termination, we may retain certain information as required by:

• Applicable legal and regulatory requirements
• Tax and accounting obligations
• Legal claims and dispute resolution

Examples of retention periods:

• Account and profile data: retained for the duration of your account plus 1 year after termination
• Intake and prospect records: retained as needed for service delivery, dispute handling, reporting, and legal obligations
• Billing and payment records: retained for 7 years per tax and accounting requirements
• Campaign and approval records: retained according to service configuration, legal obligations, and internal audit needs
• Campaign performance data: retained as long as reasonably necessary for reporting, analytics, and provider reconciliation

Cookies and tracking technologies

We use cookies and similar technologies to enhance your experience and analyze usage:

• Essential cookies — required for dashboard functionality, authentication, and security.
• Analytics cookies — help us understand platform usage and improve our services.
• Marketing cookies — used for advertising performance tracking and attribution (requires consent).

You can control cookies through your browser settings. Disabling essential cookies may affect dashboard functionality.

Pro bono profile data

When you opt into the pro bono directory, we collect and display certain information about your pro bono availability. Here is what is public and what is not:

Publicly visible on the pro bono directory

• Your name and firm name
• City and state of practice
• Pro bono practice area categories you selected
• Languages you indicated you can serve clients in
• Any additional pro bono profile information you chose to display

Not publicly visible

• Your email address and phone number (shared only with consumers who select you through the intake form)
• Your billing and payment information
• Your pro bono hours tracking data
• Your paid platform subscription details

You control your pro bono directory listing through your dashboard and can update or remove your listing at any time. Opting out of the pro bono directory removes your listing but does not affect your paid platform services.

Pro bono hours data

FlowCounsel may provide an optional hours tracking tool for attorneys to log pro bono hours. We handle this data as follows:

• In-platform tracking — hours are tracked within your FlowCounsel dashboard as a convenience feature for your own record-keeping
• Exportable — you can export your pro bono hours data at any time from your dashboard in standard formats for your own records
• Never shared with bar associations — FlowCounsel does not report, submit, or share your pro bono hours data with any state bar association, disciplinary body, or third party unless required by law or expressly authorized by you
• Not official records — hours tracked through our platform are a convenience tool only and should not be relied upon as your sole record of pro bono service for bar reporting purposes

Retention

Pro bono hours data is retained for the duration of your account plus 1 year after account termination, consistent with our standard account data retention. You may request export or deletion of this data at any time by contacting privacy@flowlegalpartners.com.

State-specific privacy rights

Certain states provide additional privacy rights or require supplemental disclosures. Where we publish a state-specific privacy page, it should be read together with this general Privacy Policy.

State-specific privacy pages are available at /privacy/[state] for supported jurisdictions, or on request.

Those supplements may address state privacy rights, professional-responsibility overlays, solicitation restrictions, and other jurisdiction-specific data-handling requirements.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify affected users of material changes by email and/or through the dashboard where reasonably practicable. Your continued use of the Service after such updates constitutes acceptance of the revised policy.

How to contact us

For attorney privacy inquiries:

Privacy Team

Email: privacy@flowlegalpartners.com

Business Address

FlowLegal Partners LLC

202 N Cedar Ave STE #1

Owatonna, MN 55060