Terms of Service

Account and service terms

By creating an account, accepting an invitation, signing an order form, participating in a pilot, or otherwise using FlowCounsel, you agree to be bound by these Terms, our Privacy Policy, and all applicable state professional conduct rules in the jurisdictions where you practice. These Terms provide the public baseline; a separate pilot agreement, order form, or statement of work may add or override service-specific terms.

You represent and warrant that:

• You have authority to bind the firm or organization using the Service, or you are an authorized user acting under that firm's authority
• If you are using the Service in a legal-services context, you are licensed to practice law where required and in good standing with the applicable bar association(s)
• You maintain current professional liability insurance where required by applicable law or firm policy
• You have the authority and capacity to enter into this agreement
• All information provided about your practice is true and accurate
• You will maintain compliance with all applicable professional conduct rules throughout your participation
• You will promptly notify us of material changes to your bar status, disciplinary status, or firm authority that affect use of the Service

Important: You are solely responsible for ensuring compliance with all professional conduct rules, bar association requirements, privacy obligations, and advertising regulations applicable to your firm and users.

Platform services

FlowCounsel provides software and related services for law firms. Product access, enabled modules, service levels, and commercial terms may vary by workspace, pilot agreement, order form, or written proposal.

Our services include:

• Growth workspace — firm-scoped marketing, intake, directory, and reporting surfaces
• Landing pages and search visibility tools — public-facing marketing pages, attribution inputs, and intake routing surfaces
• Managed advertising support — campaign setup, optimization, reporting, and related operational services where enabled
• Google Local Services Ads (LSA) and Google Business Profile (GBP) integrations — connection, reporting, and related visibility features where supported
• Performance analytics — reporting on spend, intake, pipeline, and related business metrics across enabled services
• Optional prospect, marketplace, and pro bono surfaces — provided only where specifically enabled for your workspace

Not every service is available in every workspace, and some features may remain gated, limited, or pilot-only until expressly enabled by us in writing.

Professional conduct compliance

Your participation must comply with the professional conduct rules of each state where you practice, including but not limited to:

• Rules regarding client confidentiality and duties to prospective clients
• Attorney advertising and communication regulations
• Solicitation rules and client contact requirements
• Professional independence and fee sharing restrictions
• Competence and diligence standards

Optional prospect and marketplace services

This section applies only if your workspace is expressly enabled for exclusive prospects, shared prospect marketplace services, referral-style intake delivery, or similar optional distribution programs.

If enabled, the applicable delivery model, pricing, credit policy, response expectations, and jurisdiction-specific constraints will be set out in your order form, pilot agreement, dashboard configuration, or other written commercial terms. Nothing in this public page commits FlowCounsel to a fixed pricing model, delivery volume, or availability level.

We do not guarantee prospect quantity, exclusivity, conversion rates, or matter outcomes. Any qualification standards, budget caps, or response obligations that apply to your workspace must be documented separately and may be updated by written agreement.

Prospect qualification and intake standards

For intake, routing, or prospect-delivery services that may be enabled in your workspace, FlowCounsel may apply qualification criteria such as:

• Completion of a required intake form or other contact workflow
• Provision of usable contact information
• Basic jurisdiction, practice-area, or service-area matching
• Initial conflict or eligibility checks where configured
• Routing against firm-configured intake criteria where available

Qualification criteria, manual review steps, credits, rejections, and dispute handling vary by service and workspace. Where applicable, those rules will be documented in your commercial terms or support materials rather than this public page.

Managed advertising services and integrations

Managed Google Ads

FlowCounsel may help configure, launch, monitor, or optimize campaigns on your behalf. Channel mix, account structure, and management responsibilities depend on your engagement.

By enabling managed advertising, you acknowledge and agree that:

• FlowCounsel may prepare ad copy, creative variants, landing-page inputs, or campaign settings using information you provide or approve for marketing use
• You remain responsible for the accuracy of your firm information, attorney information, case results, testimonials, and other marketing inputs you supply or approve
• You remain responsible for ensuring your advertising complies with state bar rules and other laws applicable to your practice, even where FlowCounsel provides drafting, review support, or operational help
• Budget ownership, billing mechanics, launch approvals, and account access expectations must be set out in the applicable commercial terms
• Campaign performance reporting depends on the data available from connected providers

Profile information in advertising

When you enable profile information for marketing use, you warrant that it is accurate and compliant with state bar advertising rules. For example:

• Case results — figures such as amounts recovered or cases resolved must be accurate, verifiable, and accompanied by any required disclaimer
• Free consultation — you must actually offer the consultation described
• Specialties and certifications — any such claims must comply with your jurisdiction's rules on specialist designations

Campaign ownership and termination

Campaign ownership, account access, migration rights, and termination handling depend on how the engagement is structured. If those points matter to your firm, they should be addressed in your order form, pilot terms, or other written commercial terms.

Ad compliance archive

FlowCounsel may retain advertising content, campaign history, approval history, compliance notes, and related metadata as part of its service records. Retention periods and export rights may vary by service and legal requirement.

Google Local Services Ads (LSA) integration

You may be able to connect your existing Google Local Services Ads account to FlowCounsel for reporting, intake routing, and related workflow support. Unless expressly agreed otherwise in writing, you remain responsible for your LSA account, account standing, and provider billing obligations.

Google Business Profile (GBP) integration

You may be able to connect your Google Business Profile to FlowCounsel for reviews, visibility metrics, call data, and related marketing surfaces. Unless expressly agreed otherwise in writing, you remain responsible for the accuracy and management of your GBP listing.

Availability of self-serve controls depends on the enabled workspace and service configuration. Some changes may require support, approval, or account-level coordination.

Advertising compliance and profile warranty

Attorney advertising is regulated by each state's bar association under rules adopted from ABA Model Rules 7.1–7.5. FlowCounsel may provide tooling, draft support, workflow controls, and operational review support, but those features do not displace the attorney's own professional obligations.

Your responsibilities (the attorney)

• All profile information you provide — including firm name, practice areas, office locations, case results, awards, certifications, languages, and free consultation availability — must be accurate, truthful, and not misleading under applicable state bar advertising rules
• You must promptly update your profile if any information becomes inaccurate or outdated
• You must review and understand the settings or approvals that control what information appears in advertising and on marketing pages
• You are responsible for ensuring that any case results or outcome metrics you provide are verifiable and do not create unjustified expectations about future results
• You must comply with your jurisdiction's rules regarding specialist designations, contingency fee disclosures, testimonials, and any required disclaimers
• If your jurisdiction requires pre-approval or filing of attorney advertisements with the bar association, you are responsible for any such filing requirements

Our responsibilities (FlowCounsel)

• We will use commercially reasonable efforts to operate the platform and managed marketing services in a way that supports review, approval, and recordkeeping
• Where our workflows provide compliance review support or required disclaimers, we will use commercially reasonable efforts to apply those controls consistently
• We will not use superlative claims (“best,” “top,” “most successful”), guarantee language, or other phrases prohibited under bar advertising rules
• We will promptly remove or correct any advertising content upon notice that it violates applicable advertising rules

Profile data warranty

By enabling any profile toggle that makes information available for marketing or advertising use, you represent and warrant that:

1. The information is true, accurate, and not misleading
2. You have the right to use and display the information (including any certifications, awards, or case results)
3. The information complies with all applicable applicable state bar advertising rules
4. You will promptly update or disable the toggle if any information becomes inaccurate

FlowCounsel relies on your profile data warranty when preparing marketing content, workflows, and public-facing materials derived from your approved inputs.

Indemnification

Your indemnification obligations

You agree to indemnify, defend, and hold harmless FlowCounsel and its officers, directors, employees, and agents from claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Inaccurate, misleading, or false profile information you provided that was used in advertising or marketing content
• Your failure to comply with bar advertising rules, professional conduct rules, or other regulatory requirements applicable to your practice
• Bar complaints or disciplinary proceedings resulting from advertising content based on information you provided or approved
• Consumer protection claims (including claims under state deceptive trade practices acts) arising from false or misleading information you provided
• Your breach of the profile data warranty described above

Our indemnification obligations

FlowCounsel agrees to indemnify, defend, and hold harmless participating firms from claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Advertising content we generated that did not accurately reflect the profile information you provided
• Our failure to include required disclaimers or advertising notices that we committed to include
• Technical failures in our platform that caused incorrect information to be displayed in advertising or on marketing pages
• Our breach of these Terms or our gross negligence or willful misconduct in delivering the service

Shared liability

Both parties agree to cooperate in good faith to resolve advertising compliance issues, respond to regulator or bar inquiries, and mitigate avoidable harm where a dispute relates to platform-generated or platform-published marketing content.

Pro bono participation

FlowCounsel may operate a pro bono directory or related intake surfaces that connect attorneys with consumers who may qualify for free legal services. Participation in any pro bono program is separate from paid platform services unless expressly stated otherwise.

Voluntary participation

• Pro bono participation is voluntary — you may opt in or out at any time through your dashboard with no penalty or impact on your paid services
• Pro-bono-only accounts are permitted — you may participate in the pro bono directory without subscribing to any paid platform services and without providing a payment method
• Pro bono referrals or submissions, where offered, are not treated as paid lead purchases unless expressly documented otherwise
• Case acceptance is at your sole discretion — you are never obligated to accept a pro bono case

Information shared with pro bono contacts

• When a consumer selects you from the pro bono directory, you will receive their name, contact information, legal issue description, and income bracket (e.g., “below 200% FPL”)
• You will not receive the consumer's exact income figure — only the bracket determined during intake
• Income information is self-reported by the consumer and not independently verified by FlowCounsel unless a specific program states otherwise

Pro bono hours tracking

• FlowCounsel may provide an optional hours tracking tool as a convenience feature for your own record-keeping
• Hours tracked through our platform are not official bar records and should not be relied upon as your sole record of pro bono service
• You are responsible for maintaining accurate records of pro bono hours as required by your jurisdiction's bar association
• Tracked hours data is exportable and can be downloaded from your dashboard at any time

Pro bono participation does not create any employment, partnership, or agency relationship between you and FlowCounsel. You remain an independent attorney at all times.

Customer responsibilities

Firms using FlowCounsel must meet and maintain the following responsibilities:

• Response Time: Respond to leads within 24 hours of delivery
• Client Contact: Contact potential clients within 48 hours
• Status Updates: Provide lead outcome updates when available to help improve lead quality
• Professional Standards: Maintain professional communication standards at all times

Prohibited conduct

Customers and users are prohibited from:

• Practicing outside licensed jurisdictions: Soliciting clients outside states where you hold an active license
• Unauthorized data sharing: Sharing platform data, prospect information, or workspace information without authorization
• Brand misuse: Using FlowCounsel branding in unauthorized marketing materials
• System circumvention: Attempting to circumvent access controls, billing controls, or service restrictions
• False information: Providing false or misleading information about qualifications or experience
• Conduct violations: Engaging in conduct that violates professional conduct rules

Termination

Either party may terminate the service relationship as permitted by the governing agreement, pilot terms, order form, or applicable law. Some services may also be paused, gated, or disabled without terminating the entire account.

FlowCounsel may immediately suspend or terminate access for:

• Bar license suspension or revocation
• Disciplinary action by state bar association
• Violation of professional conduct rules
• Payment failures
• Breach of terms and conditions
• Unprofessional conduct with potential clients

Upon termination:

• Access to platform surfaces may be paused or removed
• Managed campaigns, public pages, and connected services may be paused or disconnected as operationally necessary
• Outstanding fees, ad spend, reimbursements, or other amounts due remain payable
• We may retain records as required by law, audit, accounting, security, or dispute-resolution needs
• You may request export of data that is reasonably exportable and not subject to legal or technical restriction
• Indemnification obligations survive termination for claims arising during the period of active participation

Disclaimer and limitation of liability

FLOWCOUNSEL PROVIDES ITS PLATFORM AND SERVICES “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE PROSPECT VOLUME, CAMPAIGN PERFORMANCE, SEARCH RANKINGS, INTAKE CONVERSION, OR BUSINESS OUTCOMES OF ANY KIND. FIRMS AND USERS REMAIN RESPONSIBLE FOR THEIR PROFESSIONAL CONDUCT, CLIENT RELATIONSHIPS, AND COMPLIANCE WITH APPLICABLE ADVERTISING RULES.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, FLOWCOUNSEL SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, LOST PROFITS, DATA, OR BUSINESS OPPORTUNITIES ARISING FROM YOUR USE OF THE PLATFORM.

IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED THE FEES YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM. THIS LIMITATION APPLIES TO ALL CLAIMS IN THE AGGREGATE, WHETHER IN CONTRACT, TORT, OR OTHERWISE.

THE LIMITATIONS AND EXCLUSIONS IN THIS SECTION DO NOT APPLY TO LIABILITY ARISING FROM EITHER PARTY'S INDEMNIFICATION OBLIGATIONS OR EITHER PARTY'S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

Governing law

This agreement shall be governed by the laws of the state where your primary practice is located. Disputes shall be resolved through binding arbitration in accordance with AAA rules, except where prohibited by applicable professional conduct rules.

State-specific provisions

Additional terms, compliance requirements, or disclosures may apply based on your firm's practice jurisdiction. Where we publish a state-specific supplement, it should be read together with these Terms.

State-specific terms are available at /terms/[state] for supported jurisdictions, or on request.

Those supplements may address bar advertising rules, solicitation restrictions, privacy law requirements, and other jurisdiction-specific issues.

Changes to these Terms

We may update these Terms from time to time to reflect changes in our services, applicable laws, or professional conduct requirements. Material changes will be communicated via email or dashboard notification with at least 30 days notice. Your continued use of the platform after changes are posted constitutes acceptance of the updated terms.

Contact information

For legal, privacy, or service-terms inquiries:

Legal Department

Email: privacy@flowlegalpartners.com

Business Address

FlowLegal Partners LLC

202 N Cedar Ave STE #1

Owatonna, MN 55060