New York Attorney Terms of Service

New York attorney network agreement

By joining the FlowCounsel platform as a New York-licensed attorney, you agree to be bound by these Terms, our New York Privacy Policy, and all applicable New York State Bar Association rules. This agreement governs your use of our marketing platform and receipt of potential client leads within New York.

NY professional conduct compliance: As a participating attorney, you are solely responsible for ensuring your compliance with all New York Rules of Professional Conduct, New York State Bar Association requirements, and applicable advertising regulations.

You represent and warrant that:

• You are licensed to practice law in the State of New York and in good standing with the New York State Bar Association
• You maintain current professional liability insurance as required by New York law
• You have the authority and capacity to enter into this agreement
• All information provided about your practice is true and accurate
• You will maintain compliance with all New York professional conduct rules throughout your participation
• You will promptly notify us of any changes to your New York bar status or disciplinary actions

Special New York requirements:

• New York has a 30-day moratorium on attorney contact for personal injury/wrongful death cases (Rule 7.3)
• All attorney advertising must be labeled "Attorney Advertising" (Rule 7.1)
• Email subject lines must include "ATTORNEY ADVERTISING"
• Statements about results require disclaimer: "Prior results do not guarantee a similar outcome"
• Solicitations must be filed with the attorney disciplinary committee

Platform services

FlowLegal Partners LLC (“FlowLegalPartners”) provides the FlowCounsel platform, a modular marketing platform for law firms. All services are independent — you choose which to enable and may use any combination. There are no long-term contracts, and all services operate on a month-to-month basis.

Our services include:

• Firm marketing pages — SEO-optimized landing pages with 24/7 AI-powered client intake for your practice areas and service locations
• Managed Google Ads — AI-optimized advertising campaigns across Google Search, Display, YouTube, Gmail, Maps, and Discover, managed on your behalf
• Google Local Services Ads (LSA) integration — Connect your existing LSA account to pull leads into your dashboard and display your Google Guaranteed badge on firm pages (free to connect)
• Google Business Profile (GBP) integration — Connect your GBP to track reviews, views, and calls, and display top reviews on firm pages (free to connect)
• Pay-Per-Prospect — Optional intake service delivering qualified prospective clients to your dashboard, available as exclusive or shared delivery
• Performance analytics — Real-time dashboard with spend tracking, conversion metrics, and ROI analysis across all enabled services

You may enable, pause, or disable any service at any time through your dashboard with no penalties. For example, you may use only firm pages and managed ads without subscribing to LeadFlow, or use LeadFlow without managed ads.

New York professional conduct compliance

All marketing materials and communications with referred clients must comply with New York advertising rules, including:

• Rule 7.1 — Communications Concerning a Lawyer's Services (requires "Attorney Advertising" label)
• Rule 7.2 — Payment for Referrals (allows pay-per-lead if neutral/mechanical selection)
• Rule 7.3 — Solicitation and Recommendation of Professional Employment (30-day PI moratorium)
• Rule 7.4 — Identification of Practice and Specialty
• Rule 7.5 — Professional Notices, Letterheads and Signs
• Rule 5.4 — Professional Independence of a Lawyer

When contacting potential clients from leads or through your firm marketing pages, you must:

• Identify yourself and your law firm clearly
• Explain that you received their information through FlowCounsel (for LeadFlow leads)
• Comply with New York Rules of Professional Conduct regarding solicitation
• Provide accurate information about your qualifications and experience
• Respect client decisions regarding representation

Lead fee structure

This section applies only to the optional LeadFlow pay-per-lead service. If you use only firm pages, managed ads, or integrations, no lead fees apply — those services are billed separately as described in your dashboard.

Pay-Per-Prospect pricing complies with New York State Bar Association rules regarding attorney advertising and directory services. Pricing is consistent across all states where we operate. Attorneys choose between exclusive delivery (lead sent only to you) or shared delivery (lead sent to 2–3 attorneys).

Fees subject to change with 30 days notice.

Payment terms: Lead fees are charged immediately upon delivery via Stripe. Attorneys set monthly budget limits and can pause service anytime. Payment failures may result in suspension from the network.

Lead quality standards

For the LeadFlow pay-per-lead service, we provide New York leads that meet the following qualification criteria:

• Client is a resident or seeking services within your licensed jurisdiction
• Client has provided accurate contact information
• Client has expressed genuine interest in legal representation
• Case falls within your specified practice areas
• Client meets basic qualification criteria for the case type
• No obvious conflicts of interest identified

If a lead does not meet our quality standards, you may request a credit within 48 hours of lead delivery. Credit requests must include documentation of the quality issue.

Managed advertising services and integrations

Managed Google Ads

FlowLegalPartners offers managed advertising services through the FlowCounsel platform where we create, manage, and optimize Google Ads campaigns on your behalf. Campaigns utilize Google Performance Max (PMax) covering Search, Display, YouTube, Gmail, Maps, and Discover placements. FlowLegalPartners acts as the advertiser of record and holds the Google Ads manager account (MCC) under which your campaigns operate.

By enabling managed advertising, you acknowledge and agree that:

• FlowLegalPartners will create ad copy, headlines, descriptions, and other creative assets using information from your profile, including your firm name, attorney name(s), practice areas, office location(s), and any profile information you have enabled for marketing use
• You are the advertiser for purposes of New York bar advertising rules (ABA Model Rules 7.1–7.5 as adopted in your jurisdiction), and you are responsible for ensuring all profile information used in ads is accurate, truthful, and not misleading
• FlowLegalPartners is responsible for the mechanics of ad creation, campaign management, and compliance with Google Ads platform policies, and will use commercially reasonable efforts to comply with the advertising rules applicable in your jurisdiction(s)
• Ad spend is billed directly by Google to FlowLegalPartners and passed through to you at cost with no markup, separate from platform management fees
• Campaign performance metrics are reported in real-time through your dashboard
• All ad copy generated on your behalf is archived with a content hash, compliance check results, and timestamps in our ad compliance archive, retained for 4 years after the ad stops serving (per TX DBPA § 17.63 record-keeping requirements, applied universally)

Profile information in advertising

Your dashboard includes profile toggles that control what information appears on marketing pages and in advertising campaigns. When you enable a toggle (such as “Show case results on firm pages” or “Show awards on marketing pages”), you warrant that the information is accurate and compliant with New York bar advertising rules. Specifically:

• Case results / vanity metrics — When enabled, figures such as amounts recovered, cases settled, or charges resolved will appear on firm pages and may be referenced in ad copy. All displays include the disclaimer: “Prior results do not guarantee a similar outcome.” You warrant these figures are accurate and verifiable.
• Free consultation — When enabled, “Free Consultation” language will appear in ad copy and on marketing pages. You warrant that you offer free initial consultations with no hidden fees.
• Specialties and certifications — When enabled, these appear on marketing pages. You warrant any specialty or certification claims comply with your jurisdiction's rules on specialist designations (many states restrict use of “specialist” or “expert” to board-certified attorneys).

Campaign ownership and termination

Google Ads campaigns created by FlowLegalPartners operate under our MCC account. Upon termination of managed advertising services: (a) campaigns will be paused within 24 hours, (b) you will receive a summary of campaign performance and ad spend for the final billing period, and (c) campaign data will be retained in our ad compliance archive for the required retention period. Because campaigns operate under our MCC account, they cannot be transferred to your own Google Ads account. You may create new campaigns independently at any time.

Ad compliance archive

FlowLegalPartners maintains an immutable archive of all advertising content created or published on your behalf, including ad copy (headlines, descriptions, long headlines), landing page snapshots, campaign configuration, and compliance check results. This archive serves as a mutual defense: it documents what was published, when it was published, and what compliance checks were performed. Archive records are retained for 4 years after the ad stops serving. You may request a copy of your archive records at any time by contacting privacy@flowlegalpartners.com.

Google Local Services Ads (LSA) integration

You may connect your existing Google Local Services Ads account to pull LSA leads into your FlowCounsel dashboard and display your Google Guaranteed badge on firm marketing pages. This integration is free. FlowLegalPartners does not manage your LSA account or billing — LSA spend is between you and Google. We provide reporting and lead tracking only.

Google Business Profile (GBP) integration

You may connect your Google Business Profile to track reviews, views, and calls within your dashboard and display top reviews on your firm marketing pages. This integration is free. FlowLegalPartners does not manage your GBP listing — we provide reporting and display only.

You control your advertising budget at all times. Any paid service can be paused, adjusted, or cancelled through your dashboard with no penalties.

Advertising compliance and profile warranty

Attorney advertising is regulated by each state's bar association under rules adopted from ABA Model Rules 7.1–7.5. FlowLegalPartners and participating attorneys share responsibility for advertising compliance as follows:

Your responsibilities (the attorney)

• All profile information you provide — including firm name, practice areas, office locations, case results, awards, certifications, languages, and free consultation availability — must be accurate, truthful, and not misleading under New York bar advertising rules
• You must promptly update your profile if any information becomes inaccurate or outdated
• You must review and understand the profile toggles that control what information appears in advertising and on marketing pages
• You are responsible for ensuring that any case results or outcome metrics you provide are verifiable and do not create unjustified expectations about future results
• You must comply with your jurisdiction's rules regarding specialist designations, contingency fee disclosures, and any required disclaimers beyond those FlowLegalPartners automatically includes
• If your jurisdiction requires pre-approval or filing of attorney advertisements with the bar association, you are responsible for any such filing requirements

Our responsibilities (FlowLegalPartners)

• We will use commercially reasonable efforts to generate ad copy and marketing content that complies with the Universal Composite Baseline documented in our advertising compliance standards, which adopts the strictest applicable rules across all states where we operate
• We will include required disclaimers on marketing pages and in ad copy, including “Prior results do not guarantee a similar outcome” where case results are displayed, and “ATTORNEY ADVERTISING” where required
• We will not use superlative claims (“best,” “top,” “most successful”), guarantee language, or other phrases prohibited under bar advertising rules
• We will archive all advertising content with compliance check results and retain records for 4 years
• We will promptly remove or correct any advertising content upon notice that it violates applicable advertising rules

Profile data warranty

By enabling any profile toggle that makes information available for marketing or advertising use, you represent and warrant that:

1. The information is true, accurate, and not misleading
2. You have the right to use and display the information (including any certifications, awards, or case results)
3. The information complies with all applicable New York bar advertising rules
4. You will promptly update or disable the toggle if any information becomes inaccurate

FlowLegalPartners relies on your profile data warranty when generating advertising content. If advertising content based on information you provided results in a bar complaint, disciplinary proceeding, or third-party claim, the indemnification provisions below apply.

Indemnification

Attorney indemnification of FlowLegalPartners

You agree to indemnify, defend, and hold harmless FlowLegal Partners LLC and its officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Inaccurate, misleading, or false profile information you provided that was used in advertising or marketing content
• Your failure to comply with New York bar advertising rules, professional conduct rules, or other regulatory requirements applicable to your practice
• Bar complaints or disciplinary proceedings resulting from advertising content based on information you provided or approved
• Consumer protection claims (including claims under state deceptive trade practices acts) arising from false or misleading information you provided
• Your breach of the profile data warranty described above

FlowLegalPartners indemnification of attorney

FlowLegal Partners LLC agrees to indemnify, defend, and hold harmless participating attorneys from and against claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

• Advertising content we generated that did not accurately reflect the profile information you provided (i.e., we introduced errors or misstatements not present in your profile data)
• Our failure to include required disclaimers or advertising notices that we committed to include
• Technical failures in our platform that caused incorrect information to be displayed in advertising or on marketing pages
• Our violation of Google Ads platform policies that results in account penalties affecting your campaigns

Shared liability

Both parties acknowledge that FlowLegalPartners may face direct civil liability under state consumer protection statutes (such as Minn. Stat. §§ 325F.67, 325F.69, 325D.44) for advertising content published on behalf of attorneys. Both parties agree to cooperate in good faith to promptly resolve any advertising compliance issues, respond to bar inquiries, and mitigate potential liability.

New York licensing requirements

Participation in our New York network is limited to attorneys who:

• Active license to practice law in New York
• Good standing with New York State Bar
• No current disciplinary actions or suspensions
• Current professional liability insurance
• Compliance with New York CLE requirements

CLE requirements: 24 credit hours every 2 years, including 4 hours of ethics and professionalism

Network participation requirements

Attorneys participating in our network must meet and maintain the following requirements:

• Response Time: Respond to leads within 24 hours of delivery
• Client Contact: Contact potential clients within 48 hours
• Status Updates: Provide lead outcome updates when available to help improve lead quality
• Professional Standards: Maintain professional communication standards at all times

Prohibited conduct

New York network attorneys are prohibited from:

• Practicing outside licensed jurisdictions: Soliciting clients outside states where you hold an active license
• Unauthorized lead sharing: Sharing lead information with non-network attorneys without permission
• Brand misuse: Using FlowCounsel branding in unauthorized marketing materials
• System circumvention: Attempting to circumvent the lead delivery system
• False information: Providing false or misleading information about qualifications or experience
• Conduct violations: Engaging in conduct that violates professional conduct rules

New York bar compliance monitoring

We periodically verify:

• Current New York bar membership status
• Good standing with New York State Bar Association
• Professional liability insurance coverage
• Compliance with continuing legal education requirements
• Any disciplinary actions or sanctions

Failure to maintain New York bar requirements or professional conduct compliance may result in immediate suspension or termination from the network.

Termination

Either party may terminate participation with 30 days written notice. You may also pause or cancel individual services at any time through your dashboard without terminating your account.

FlowLegalPartners may immediately terminate your participation for:

• Bar license suspension or revocation
• Disciplinary action by state bar association
• Violation of professional conduct rules
• Payment failures
• Breach of terms and conditions
• Unprofessional conduct with potential clients

Upon termination:

• Managed advertising campaigns will be paused within 24 hours and removed within 7 days
• Firm and attorney marketing pages will be deactivated and removed from search indexes
• Outstanding lead fees and management fees will be billed for the final period
• Ad compliance archive records will be retained for the full 4-year retention period regardless of account status
• You may request a copy of your data, including ad archive records, within 30 days of termination
• Indemnification obligations survive termination for claims arising during the period of active participation

Disclaimer and limitation of liability

FLOWLEGAL PARTNERS LLC PROVIDES THE FLOWCOUNSEL PLATFORM AND SERVICES “AS IS” AND “AS AVAILABLE” WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT. WE DO NOT GUARANTEE LEAD QUALITY, LEAD QUANTITY, CAMPAIGN PERFORMANCE, ADVERTISING RESULTS, OR OUTCOMES OF ANY KIND. NEW YORK ATTORNEYS PARTICIPATE AT THEIR OWN RISK AND ARE SOLELY RESPONSIBLE FOR THEIR PROFESSIONAL CONDUCT, CLIENT RELATIONSHIPS, AND COMPLIANCE WITH APPLICABLE ADVERTISING RULES.

TO THE MAXIMUM EXTENT PERMITTED BY NEW YORK LAW, FLOWLEGAL PARTNERS LLC SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, LOST PROFITS, DATA, OR BUSINESS OPPORTUNITIES ARISING FROM YOUR USE OF THE PLATFORM, INCLUDING BUT NOT LIMITED TO DAMAGES RESULTING FROM BAR DISCIPLINARY PROCEEDINGS, LOST CLIENT RELATIONSHIPS, OR ADVERTISING CAMPAIGN PERFORMANCE.

IN NO EVENT SHALL OUR TOTAL LIABILITY EXCEED THE FEES YOU PAID TO US IN THE 12 MONTHS PRECEDING THE CLAIM. THIS LIMITATION APPLIES TO ALL CLAIMS IN THE AGGREGATE, WHETHER IN CONTRACT, TORT, OR OTHERWISE.

THE LIMITATIONS AND EXCLUSIONS IN THIS SECTION DO NOT APPLY TO LIABILITY ARISING FROM EITHER PARTY'S INDEMNIFICATION OBLIGATIONS OR EITHER PARTY'S GROSS NEGLIGENCE OR WILLFUL MISCONDUCT.

New York governing law and dispute resolution

This agreement shall be governed by the laws of the State of New York. Any disputes arising from your participation shall be resolved through binding arbitration in New York City, New York, in accordance with the rules of the American Arbitration Association, except where prohibited by applicable professional conduct rules.

The state and federal courts of New York shall have exclusive jurisdiction over any matters not subject to arbitration.

New York legal resources

New York State Bar Association

Website: nysba.org

Verify license: iapps.courts.state.ny.us/attorneyservices/search

Phone: (518) 463-3200

New York Attorney General

Website: ag.ny.gov

Consumer protection: ag.ny.gov/consumer-frauds-bureau

Phone: (800) 771-7755

Changes to these Terms

We may update these Terms from time to time to reflect changes in our services, applicable laws, or New York professional conduct requirements. Material changes will be communicated via email or dashboard notification with at least 30 days notice. Your continued use of the platform after changes are posted constitutes acceptance of the updated terms.

Contact information

For attorney network inquiries:

Legal Department

Email: privacy@flowlegalpartners.com

Business Address

FlowLegal Partners LLC

202 N Cedar Ave STE #1

Owatonna, MN 55060