Minnesota Attorney Privacy Policy

Information we collect from Minnesota attorneys

Professional details. We collect the following information about your practice:

• Name and bar number(s)
• Firm name and practice areas
• Years of experience
• States where licensed
• Bar admission dates and professional standing
• Minnesota State Bar Association membership status and standing

Contact information.

• Business phone and email
• Business address
• Preferred contact methods

Business information.

• Fee structures and consultation terms
• Case volume preferences
• Geographic service areas
• Minnesota geographic service areas

Performance data.

• Response times to leads
• Case acceptance rates
• Client feedback (if applicable)

Automatic data collection. We and our service providers may automatically collect information, including:

• Device and technical data — IP address, browser type, device information, and operating system
• Usage data — dashboard interactions, pages visited, navigation patterns, and referral sources
• Analytics data — campaign performance metrics, conversion tracking, and service usage patterns
• Cookie data — preferences, session information, and advertising identifiers

Client information you receive: Client information received through our platform — including through LeadFlow leads, firm page inquiries, and managed ad conversions — must be handled in accordance with the Minnesota State Bar Association rules and all applicable Minnesota professional conduct requirements.

How we use your information

Service delivery. We use your information to:

• Create and manage your firm marketing pages and practice listings
• Build and optimize managed advertising campaigns on your behalf
• Deliver qualified leads through LeadFlow based on your practice area and location
• Connect your LSA and GBP integrations and display data on firm pages
• Provide real-time performance analytics across all enabled services
• Process payments for platform services and lead fees

Network management. We use your information to:

• Monitor response times and service quality standards
• Verify bar membership status and professional standing
• Maintain network quality and compliance standards
• Provide customer support and service notifications

Legal and compliance. We use your information to:

• Comply with applicable Minnesota laws and regulations
• Protect against fraud, abuse, and security threats
• Enforce our terms of service and other agreements
• Respond to legal requests and court orders

How we share your information

What we share with clients. Through your firm marketing pages and LeadFlow leads, potential clients may see:

• Professional information (name, firm, experience, practice areas)
• Contact information (business phone and email)
• General qualifications and consultation terms

What we do not share.

• Private client lists or confidential case information
• Detailed financial or performance data
• Personal information unrelated to professional services

With service providers. We share information with trusted service providers who help us operate our platform, including AWS (backend infrastructure, databases, and data processing), Vercel (frontend hosting), Clerk (authentication), Stripe (payment processing), Google (advertising platforms), and other service providers for email, analytics, and customer support.

For legal purposes. We may disclose your information when required by law, legal process, or to protect our rights, property, or safety.

Regarding data sales. FlowLegalPartners does not sell your personal information to third parties for monetary consideration. When we share your professional information with potential clients through firm pages or lead delivery, this is part of our service, not a data sale. This disclosure is made in compliance with the Minnesota Consumer Data Privacy Act.

Managed advertising data

When you enable managed Google Ads campaigns through the FlowCounsel platform, we collect, process, and store additional data related to your advertising activities. This section describes the specific advertising data we handle.

Google Ads account data

FlowLegalPartners operates a Google Ads manager account (MCC) under which your campaigns run. We process and store:

• Campaign IDs, asset group IDs, and configuration settings
• Ad copy generated on your behalf (headlines, descriptions, long headlines)
• Budget allocations and daily spend data
• Geographic targeting settings
• Negative keyword themes and audience signals

Campaign performance data

• Impressions, clicks, click-through rates (CTR), and cost-per-click (CPC)
• Conversion events (form submissions, phone clicks) and cost-per-lead (CPL)
• Search term reports and keyword performance
• Geographic and device performance breakdowns
• Ad strength scores and asset performance ratings

Ad compliance archive

For regulatory compliance with Minnesota and applicable state attorney advertising record-keeping requirements, we maintain an immutable archive of all advertising content generated or published on your behalf. This archive includes:

• All ad copy with content hashes for integrity verification
• Landing page text snapshots
• Campaign configuration at time of publication
• Compliance check results (banned word scans, disclaimer verification, character limit validation)
• Template versions used to generate content
• Timestamps for generation, first served, last served, and retirement

Archive records are retained for 4 years after the advertising content stops serving, in compliance with the longest applicable state record-keeping requirement (TX DBPA § 17.63). This retention period applies regardless of account status or termination.

Conversion tracking and analytics

We use Google Ads conversion tracking and Google Analytics 4 (GA4) to measure campaign performance. When a potential client clicks your ad and visits your firm marketing page, we track:

• Click-to-page visit attribution (via Google Click ID / GCLID)
• Form submission events (without sharing case details with Google)
• Phone click events on firm marketing pages
• Page engagement metrics (time on page, scroll depth)

This data is used to optimize your campaigns, calculate ROI metrics displayed in your dashboard, and generate performance reports. We do not share the substance of client legal matters with Google or any advertising platform.

Your rights and controls

Under the Minnesota Consumer Data Privacy Act, you have the following rights regarding your personal information in addition to the controls listed below:

• Right to access — request a copy of all personal information we hold about you
• Right to correct — request correction of inaccurate or incomplete personal information
• Right to delete — request deletion of your personal information, subject to legal retention requirements
• Right to opt-out — opt out of certain data processing activities and marketing communications

You can also manage your information through your dashboard at any time:

• Profile management — update your practice information, contact details, and service preferences
• Service controls — enable, pause, or disable any platform service
• Lead preferences — set preferences for practice areas, volume, and delivery type
• Communication preferences — control how and when we contact you
• Account termination — terminate your account and request data deletion

Minnesota professional compliance

Your participation must comply with the Minnesota Rules of Professional Conduct, including:

• Rule 7.1 — Communications Concerning a Lawyer's Services
• Rule 7.2 — Advertising
• Rule 7.3 — Direct Contact with Prospective Clients
• Rule 5.4 — Professional Independence of a Lawyer
• Rule 1.18 — Duties to Prospective Client

Attorney advertising notice: This platform constitutes attorney advertising under Minnesota law. Minnesota attorneys are responsible for compliance with Rule 7.1 and all applicable advertising rules in Minnesota.

Publicly available information

Directory listings from public records. FlowLegalPartners maintains a directory of attorneys sourced from publicly available records, including state bar association directories, court records, and other public legal databases. This directory may include attorneys who are not customers of or otherwise affiliated with FlowLegalPartners.

What we display. For attorneys who have not claimed their listing or signed up for our platform, we display only information available from public records:

• Attorney name
• Firm name
• Practice area(s)
• State(s) of bar admission
• City and state of practice

No claim of affiliation. The presence of an attorney in our directory does not imply any business relationship, endorsement, or affiliation with FlowLegalPartners. Unclaimed listings are clearly distinguished from those of participating attorneys.

No fabricated information. We do not attribute ratings, reviews, badges, certifications, or other performance metrics to attorneys who have not provided such information through our platform. Information displayed for unclaimed listings is limited to publicly available data as described above.

Opt-out and removal. Any attorney may request removal of their unclaimed listing from our directory at any time by contacting us at privacy@flowlegalpartners.com. We will process removal requests within 30 days. Removal of a directory listing does not affect any separately created account or subscription.

Data sources. We obtain publicly available attorney information from state bar associations, state and federal court records, government legal databases, and other publicly accessible legal directories. We may also obtain attorney contact information from third-party data providers for business development purposes. Purchased contact information is used solely for direct outreach and is never displayed publicly in our directory.

Data security

We implement appropriate technical and organizational measures to protect Minnesota attorney and client information, including encryption of data in transit and at rest, role-based access controls, regular security assessments, and incident response procedures.

While we strive to protect your information, no internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

Attorney security responsibilities:

• Use strong passwords and secure login practices
• Secure storage of any downloaded client information
• Immediate reporting of suspected security breaches
• Compliance with Minnesota Rules of Professional Conduct regarding client confidentiality
• Compliance with your firm's information security policies

Data retention

We retain your information for as long as your account is active or as needed to provide services. After account termination, we may retain certain information as required by:

• Minnesota legal and regulatory requirements
• Tax and accounting obligations
• Legal claims and dispute resolution
• Minnesota State Bar Association record-keeping requirements

Specific retention periods:

• Account and profile data: retained for the duration of your account plus 1 year after termination
• Lead delivery records: retained for 7 years for legal and business purposes
• Billing and payment records: retained for 7 years per tax and accounting requirements
• Ad compliance archive: retained for 4 years after advertising content stops serving, regardless of account status
• Campaign performance data: retained for 3 years for reporting and analytics purposes

Cookies and tracking technologies

We use cookies and similar technologies to enhance your experience and analyze usage:

• Essential cookies — required for dashboard functionality, authentication, and security.
• Analytics cookies — help us understand platform usage and improve our services.
• Marketing cookies — used for advertising performance tracking and attribution (requires consent).

You can control cookies through your browser settings. Disabling essential cookies may affect dashboard functionality.

Minnesota legal resources

Minnesota State Bar Association

Website: mnbar.org

Verify license: mnbar.org/resources/find-a-lawyer

Phone: (612) 333-1183

Minnesota Attorney General

Website: ag.state.mn.us

Consumer protection: ag.state.mn.us/consumer

Phone: (651) 296-3353

Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, Minnesota legal requirements, or other factors. We will notify Minnesota network attorneys of material changes by email and/or through the dashboard. Your continued participation in the network after such updates constitutes acceptance of the revised policy.

How to contact us

For attorney privacy inquiries:

Privacy Team

Email: privacy@flowlegalpartners.com

Business Address

FlowLegal Partners LLC

202 N Cedar Ave STE #1

Owatonna, MN 55060