Not to manage vendors, chase unverified marketing reports, or wonder if your directory profile still says you're at your old address. FlowCounsel Grow handles your firm's presence, your client pipeline, your campaigns, and your compliance tools — so you can focus on the work.
What you're dealing with
Agencies that charge retainers and send PDFs you didn't ask for
Directory profiles you set up years ago and haven't touched since
Ad spend you can't verify traces back to a retained client
CLE deadlines, compliance requirements, and pro bono hours tracked in three different places
FlowCounsel Grow
Qualified prospective clients delivered to your pipeline — no chasing
Your directory presence across every practice area, updated by you in minutes
Performance traced from ad click all the way to case outcome
CLE tracking, compliance tools, document drafting, and pro bono — all in one place
Your Firm's Assistant
Every section of FlowCounsel Grow has a context-aware assistant that knows your firm — your pipeline, your campaigns, your directory pages, your performance. Not a generic chatbot. An assistant that reads your actual data and tells you what's happening and what to do about it.
↳How are my campaigns performing this month?
↳What's my cost per retained client?
↳How do I get more visibility for criminal defense in Hennepin County?
↳When is my next CLE deadline?
$1,976
Ad Spend
$37,125
Revenue
18.8x
ROI
$109.78
CPL
Based on your 3 practice areas across 2 states:
✦ Confidence-scored optimization with one-click apply — coming soon
Minnesota CLE Deadline
August 31, 2026
Completed: 18.5 of 45 required credits
Ethics: 2 of 3 required
Your Criminal Defense page in Minnesota has had 0 submissions this month. Your profile is 60% complete — adding your bio and a profile photo typically increases submissions by 40%.
Update your profile →Illustrative assistant responses based on sample firm data.
Included with every account. No hidden tiers.
Presence
Your firm’s pages across every practice area and location — optimized for search and AI discovery. 24/7 intake so someone searching at midnight reaches you before your competitors open in the morning. Update everything yourself, instantly.
Advertising
Tell us your practice areas, set a monthly budget cap, and activate the states you want to target. FlowCounsel Grow handles everything from there — ad creative sourced from a curated legal imagery catalog, bar-compliance checks before anything publishes, and daily optimization running in the background. You see results. You don’t see the work.
Pipeline
Every prospective client — from your directory pages, Google LSA, and the FlowLegal Partners network — lands in one pipeline automatically. Track every prospect from New to Contacted to Retained or Declined. Monitor your response times, see exactly which channel generated each inquiry, and measure conversion rates by source. The client intake CRM most firms pay thousands for — included with every attorney profile.
CLE Tracking
Your continuing education credits tracked automatically. Know exactly where you stand against your state’s requirements — credits completed, ethics hours, deadline date. No spreadsheet, no guessing, no last-minute scramble.
Compliance
Ad compliance checks run automatically before anything publishes — banned words, contingency fee language, attorney name verification, state-specific rules. Immutable audit trail on every ad. 4-year retention. You’re covered.
Pro Bono
Track your pro bono hours, find cases that match your practice areas, and generate state bar reports automatically. Free for every attorney.
When someone in your state searches for an attorney in your practice area right now, do they find you? The directory is live in all 50 states. Your profile is one claim away.
Click your state to see who's already listed in your practice areas
From a single search to your fee — every step transparent.
Someone searches “personal injury lawyer near me” and clicks your ad
24/7 intake form screens the inquiry and delivers it to your pipeline with source, case type, and status — included, not a separate CRM
You call, consult, and sign — no additional platform fees
Average personal injury settlement (actual results vary)
30% contingency — your fee, your terms
Illustrative example based on a personal injury case. Actual results vary by practice area and case. Prior results do not guarantee a similar outcome.
Transparent Pricing
No retainer. No percentage of your ad spend going to an agency. No bundled package hiding what you actually pay for. FlowCounsel Grow is fully unbundled — activate what you need, pause what you don't, and read your bill in thirty seconds.
You’re billed for actual ad spend, not your budget cap
Management fee covers campaigns, compliance checks, and ongoing optimization
Turn any service on or off with one click — no penalties, no calls
Adjust budgets in real time — changes take effect immediately
Includes prospect pipeline with status tracking, response time monitoring, source attribution, and conversion analytics. No separate CRM subscription.
$14.99/mo per attorney profile. Firm pages included. Digital Receptionist: $9.99/mo base + $1.50/call. Ad spend is actual — you only pay for what you use.
Campaign management, streaming TV, and AI receptionist available. See full platform →
FlowCounsel Grow works the same way either way.
Your directory, your pipeline, your ad campaigns — all in one dashboard
No agency to manage, no PDFs to decipher
See exactly where every prospective client came from
Pause or adjust anything in real time, no calls required
They get a firm-level view across all attorneys and practice areas
You stay in your lane — your matters, your pipeline, your compliance tools
Nothing shared that shouldn’t be shared
One platform, two roles, no overlap
By invitation only. We're onboarding select firms.