Built for the marketing directors and managers who hold the firm's brand together — across every office, every practice area, every channel. Not another vendor dashboard. The one view that actually shows you what's working.
What you have now
Agency retainers with monthly PDF reports you didn't generate and can't verify
Four offices with four different bios, headshots, and hours
A directory profile nobody updated since the last associate left
Ad spend reports that show impressions, not retained clients
FlowCounsel Grow
Real-time dashboard you control, always current
Every office, every attorney, every practice area — one place
Your directory pages, updated by you, live immediately
Performance traced all the way to retained clients, not clicks
Your Firm's Assistant
Ask anything about your firm's performance and get an answer you can act on. Every section has a context-aware assistant that reads your actual data — not a generic chatbot trained on someone else's firm. Your pages, your spend, your reviews, your pipeline. Yours.
↳How are my directory pages performing?
↳What's my ROI this month?
↳What should I focus on next?
↳Which practice area is bringing in the most prospective clients?
1,240
Views
38
Submits
94
Clicks
this month
$1,976
Ad Spend
$37,125
Revenue
18.8x
ROI
$109.78
CPL
Based on your 3 practice areas across 2 states:
✦ Confidence-scored optimization with one-click apply — coming soon
Your Personal Injury profile is 60% complete. Adding your bio and a profile photo typically increases submissions by 40%.
Update your profile →Illustrative assistant responses based on sample firm data.
Three capabilities. Zero vendor relationships.
Presence
Your firm’s pages across every practice area and location, optimized for search and AI discovery. 24/7 intake on every page so someone searching at midnight reaches your firm before your competitors open in the morning. You control every word, every hour, every practice area — updated instantly.
Pipeline
See every prospect across your firm in real time — who responded, who’s waiting, and how fast your team moves. Track conversion by source, attorney, and practice area. No separate CRM subscription. No per-seat fees. Pipeline is included with every firm account.
Connect each attorney’s Google account once. LSA prospects flow directly into your firm dashboard, reviews across every attorney are monitored and responded to from one place, and the Google Guaranteed badge appears across your directory pages. Individual attorney performance, aggregated for you.
AdFlow
Supply your logo, your voice, your approved messaging. Campaigns launch with imagery matched to your practice areas and markets. Browse and approve from your catalog anytime — or let it run. Real-time reporting across every channel. Turn any campaign on or off with one click.
The directory your prospective clients are already searching — all 50 states, every practice area. See where your firm shows up. And where your competitors already claimed their seat.
Available in all 50 states + DC & PR
Click any state to see your practice areas and current listings
Track every dollar through the full loop — click, intake, retained client, settled case. Not estimates. Actual revenue traced back to the channel that generated it.
194
Prospects
all sources
$24,892
Spend
all sources
$748,000
Revenue
from retained
30.1x
ROI
return on spend
4.2h
Response Time
avg. first contact
75
Retained
39% conversion
Total Recovered for Clients
$8.4M
39 cases settled
10 dismissed, 4 reduced, 3 won · criminal defense
7 cases approved · SSD
$892K debt discharged · bankruptcy
Performance by Source
| Source | Retained | Conv. | ROI |
|---|---|---|---|
| Firm Pages | 17 | 40% | 135.1x |
| Google LSA | 28 | 35% | 32.9x |
| Pay-Per-Prospect | 30 | 42% | 21.9x |
Performance by Practice Area
| Practice Area | Retained | Conv. | Revenue |
|---|---|---|---|
| PI | 28 | 41% | $350K |
| Med Mal | 5 | 42% | $125K |
| Crim. Def. | 12 | 34% | $90K |
| Family | 7 | 29% | $47.5K |
Illustrative data from a sample multi-practice firm. Actual results vary by practice area, market, and case mix. Prior results do not guarantee a similar outcome.
From a single search to your fee — every step transparent.
Someone searches “personal injury lawyer near me” and clicks your ad
24/7 intake form screens the inquiry and delivers it to your firm’s pipeline automatically
You call, consult, and sign — no additional platform fees
Average personal injury settlement (actual results vary)
30% contingency — your fee, your terms
Illustrative example based on a personal injury case. Actual results vary by practice area and case. Prior results do not guarantee a similar outcome.
Every day. Automatically. Not once a month by a junior account manager.
Most agencies charge $3,000–10,000/mo and review your campaigns monthly. FlowCounsel runs these optimizations every single day, automatically, across every campaign — and includes them in your management fee.
Every headline, description, and asset checked against state bar advertising rules before publishing. Automatic. Continuous.
Every search query analyzed nightly. Irrelevant clicks blocked automatically. One discovery in Minnesota protects every campaign in every state.
Daily budget recalculated based on actual spend. You’ll never overshoot your monthly cap and get a surprise bill.
Immutable record of every ad published, every compliance check, every change. Your state bar asks — you have the answer in seconds.
Performance data from thousands of legal campaigns feeds your optimization. Solo firms get enterprise-grade data science.
Live status for every campaign. Running, paused, attention needed. Not a monthly PDF — a living dashboard.
Other platforms charge extra for each of these as separate tools. We include them all — because this is how managed campaigns should work.
Transparent Pricing
No retainer. No percentage of your ad spend going to an agency. No bundled package hiding what you actually pay for. FlowCounsel Grow is fully unbundled — activate what you need, pause what you don't, and read your bill in thirty seconds.
You’re billed for actual ad spend, not your budget cap
Management fee covers campaigns, compliance checks, and ongoing optimization
Turn any service on or off with one click — no penalties, no calls
Adjust budgets in real time — changes take effect immediately
Pipeline & CRM included — no per-seat fees. Firms using separate CRMs pay $49–199/user/mo.
$14.99/mo per attorney profile. Firm pages included. Digital Receptionist: $9.99/mo base + $1.50/call. Ad spend is actual — you only pay for what you use.
Not a supplement. A replacement.
Expensive retainers ($3,000–10,000+/mo)
6–12 month contract commitments
2–4 week onboarding before anything runs
Monthly PDF reports you didn’t generate
Junior account manager reviews campaigns monthly
They own your website and your data
Request a change, wait days
Hidden fees and unclear billing
Separate CRM subscription ($49–199/user/mo) on top of agency retainer
You pay for their office and overhead
Transparent, itemized pricing — pay for what you activate
No contracts, no lock-in, cancel anytime
Live the same day
Real-time dashboard, always current
Assistant optimizes daily based on actual performance
Your data and client relationships belong to your firm
Make changes yourself, instantly
Every line item is a service you chose
Client pipeline included at no extra cost
You pay for results, not overhead
By invitation only. We're onboarding select firms.