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Insights on legal tech, marketing infrastructure, and why firms are replacing all their vendors with one system.
AI search systems use reviews as trust signals when deciding which attorneys to recommend. The firms with strong review profiles are earning citations the rest aren't.
A patent-pending badge may signal ambition. It does not, by itself, tell buyers who has built the better legal-tech product.
Vendors are charging thousands for 'Generative Engine Optimization.' Most of what they're selling is standard SEO with a new label. Here's what actually matters.