Operating control for the modern law firm.
Stewardship combines technical oversight, analytics visibility, intake management, marketing operations, AI enablement, governance judgment, and software execution for firms that need real operating control without building a full in-house team all at once.
Start with a free cohort. Leave with a stronger website, clearer reporting, a better intake pattern, more direct control over the assets that matter, and a firmer view of what your firm should keep, fix, replace, or govern more tightly.
Where stewardship works
Stewardship sits where the firm needs visibility, ownership, better workflow, and direct operating leverage.
owned
Website
Who can ship changes, fix pages, and keep the front door moving.
audit
Analytics
GA4, tags, conversions, and the reporting the firm can actually inspect.
fix
Intake
Not just form notifications. A real intake record and management pattern.
owned
Publishing
Articles, attorney pages, metadata, and SEO work the firm can keep running.
audit
Vendors
Where agencies still add value, and where they are only sitting in the way.
govern
AI tools
What belongs in real workflow, what needs review, and what should stay out.
Why this exists
Firms are still paying premium retainers for a mix of real expertise, operational maintenance, and black-box control.
Some agency work still deserves specialist pricing. A lot of the bundle does not. Website edits, reporting access, intake routing, metadata hygiene, publishing changes, and vendor-to-vendor glue work should not stay permanently opaque.
Real specialist work
Market judgment, creative strategy, channel expertise, and high-stakes campaign decisions.
Operational work
Page updates, landing-page revisions, metadata hygiene, reporting setup, and routing changes.
Obscured glue
Admin access, attribution interpretation, vendor-to-vendor handoffs, and reporting the firm cannot inspect cleanly.
Free cohort
The first move is practical: get control back.
The cohort is not a pitch for permanent dependency. It is a structured intervention for firms that know too much of their website, reporting, intake, or growth operation sits outside direct firm control.
Free cohort spots are limited each month.
Some firms have edit access. Fewer have code ownership, deployment control, and a site they can actually keep.
30-day intervention
Inventory what is real
Accounts, access, analytics, forms, intake flow, publishing process, reporting paths, and vendor dependencies.
Recover control
Get the firm direct visibility into the systems shaping demand, intake, and reporting.
Fix the weak points
Clean up the front door, the reporting chain, the intake pattern, and the publishing workflow.
Leave behind a working baseline
Owned assets, stronger operating paths, clearer governance, and a direct next-step recommendation.
What the firm can leave with
A stronger or rebuilt firm website
Firm-owned GitHub and deployment control where needed
Direct analytics and reporting visibility
A better intake pattern than form-to-inbox handling
Publishing and SEO workflows the firm can keep using
A marketing-data and attribution reality check
A compliance and data residency posture for firm assets and AI tools
A clear keep / fix / replace / govern recommendation
Where stewardship sits
Operating coverage across data, engineering, marketing, intake, and AI governance.
Stewardship keeps the systems around growth and operations inspectable: the website, analytics, intake, publishing, vendor relationships, and AI tooling that shape how the firm operates.
Retained operating layer
Operating oversight backed by engineering.
Technical judgment, workflow cleanup, vendor accountability, AI governance, and the engineering capacity to make the fixes instead of handing the firm another memo.
Intake
fixManaged intake
This is where public demand becomes operational truth. If intake is loose, the rest of the operating picture degrades with it.
Marketing-data audit
What the firm can’t see, it can’t manage.
Stewardship includes auditing the marketing and attribution picture the firm can actually obtain: what the channels say, what the site captured, what the intake record preserves, what the pipeline knows, and where the reporting truth starts to break.
Reporting chain
Traffic and spend
What the channels say they produced.
Website behavior
What the site and analytics actually captured.
Intake record
What survives once a human inquiry becomes intake work.
Pipeline and outcome
Where attribution often thins out or disappears.
Reporting truth
What the firm can verify directly versus what is only being inferred.
Intake management
Firms have intake forms. Few have intake systems.
For many firms, website intake still means a form submission hits an inbox and someone handles it from there. That is a notification pattern, not a real intake system.
The old pattern
The better pattern
AI governance
AI governance baseline for firms already exploring legal AI tooling.
Not part of the free cohort. AI governance is one operating responsibility inside the broader firm system: which tools belong where, what gets reviewed, how data moves, and how the team is trained to use the right workflows.
Paid AI governance engagement
AI governance baseline
Use it to establish a serious baseline for current AI usage, tool placement, review boundaries, and the operating rules the firm can keep. It is for firms already testing tools, adopting them unevenly, or discovering that AI policy alone is not enough.
What it establishes
Move from AI policy to governance
Establish what is approved, what needs review, what data can move, and where specific tools actually belong in workflow instead of stopping at broad policy language.
Keep connector and build work in retained stewardship
The baseline defines the operating model. Connector design, workflow integration, and consulting-engineer execution stay in ongoing stewardship.
Keep / fix / replace / govern
Not everything needs to move. The point is judgment, not churn.
Some systems should stay. Some need cleanup. Some should be replaced. Some are acceptable only with tighter review and clearer operating rules.
Keep
The current system is working, the firm can inspect it, and the relationship serves the firm cleanly.
Fix
The system can stay, but the access, reporting, workflow, or ownership model needs cleanup.
Replace
The setup traps the firm, blurs the picture, or creates too much dependency to keep defending.
Govern
The tool or workflow may stay in place, but only with tighter review, ownership, and operating rules.
Ongoing stewardship
Retained non-equity officer coverage when the operating layer needs to stay close.
Some firms need the intervention and then want to run with it. Others want a retained operator across technology, reporting, intake, vendor accountability, AI tool selection, workflow placement, team enablement, and implementation without building a full internal officer bench.
This is where reporting oversight, workflow cleanup, connector and build work, vendor accountability, and governance evolution stay close month to month instead of drifting back into loose ownership.
What stays close
Boutique
$5k / month
For firms that want the website, intake, reporting, publishing, and vendor relationships kept under tighter operating control without building a full internal team.
Specialized
$7.5k / month
For firms with higher-stakes workflow, stronger confidentiality requirements, heavier intake or marketing complexity, and more ongoing implementation pressure.
Officer tier
$10k+ / month
A retained non-equity officer relationship for firms that want operating oversight kept close across technology, data, growth, intake, AI governance, and execution.
Start with the free cohort. Keep the control.
Use the cohort to get a stronger website, clearer reporting visibility, better intake management, sharper vendor boundaries, and a real picture of what your firm should own next.