Growth for consumer-facing practices
Mission: $1B in annual practice growth by
improving access to justice.
More clients.
Better intake.
Handle more cases, more efficiently, and get better results for your clients.
Discoverability, intake, pipeline, and campaigns in one legal growth system. No per-seat fees, no agency retainer, no vendor lock-in.
Free discoverability + intake
The only unified growth system for law firms.
Most firms stitch together an agency, a CRM, ad reporting, an answering service, and a compliance tracker, and call it a strategy. Growth replaces the stack with one system for discoverability, intake, pipeline, reputation, and attribution. Free to start. Branded pages and campaign automation unlock when you’re ready.
Presence, web chat intake, CRM, discoverability, reputation, and GBP / LSA integrations.
Branded intake pages for every case type, plus Firm intelligence (FirmIQ™) for Growth operations. Each page adds AI search visibility, SEO surface, and a high-intent intake funnel, built around your firm identity.
Includes Stewardship cohort prioritizationCampaign Automation runs Google Ads, Meta, streaming, and OOH inside the system, with low-touch video production for the video formats. AI Receptionist handles phone intake into the same pipeline.
Solo? You run all three views. Growing? Marketing staff live in Marketing while you stay in Attorney. The workspace scales with the firm.
Presence
Visibility across every market you serve
Free presence pages, attorney profiles, and indexable practice pages across the states and practice areas your firm actually works.
Intake & pipeline
Web chat, manual intake, and CRM in one firm pipeline
Web chat and manual entry land in the same pipeline with source attribution, follow-up drafting, qualification context, and signed-client tracking.
Discoverability
AI search and Google visibility in one view
Track where your firm appears across search surfaces, where competitors outrank you, and how discoverability ties back to intake instead of isolated channel reports.
Reputation
Google review replies, drafted and managed inside FlowCounsel
Connect Google Business Profile and manage reviews from the same workspace. Draft replies, edit, and send without a separate reputation tool. Helps the discoverability layer compound.
Integrations
Google Business Profile and Local Service Ads, connected
One-click connection for GBP and LSA. LSA leads route into the same intake pipeline as every other channel. Google Ads connects from here too when you turn on Campaign Automation.
Branded pages
Case-type intake pages, branded and indexable
We build branded landing pages for each practice area, tuned to specific case types. Each one is its own discoverability surface and high-intent intake funnel, plus the closed-loop destination for campaigns when you turn on Campaign Automation.
Campaign Automation
Multi-channel ad campaigns, managed inside the system
Google Ads, Meta, streaming, and OOH run inside the system, with low-touch video production for the video formats. Point campaigns at your site or the branded pages. ROI and performance reporting live in the same view. Your Google Ads sub-account is created in your firm name. Leave anytime and take the account, history, and data with you.
AI Receptionist
After-hours and overflow phone intake, inside the same workspace
AI handles incoming calls when your team is unavailable. Transcript, structured intake fields, and pipeline handoff stay inside the same workspace. No outsourced answering service stack.
Marketplace
Pay-per-prospect leads, exclusive or shared
Buy prospects on demand from the FlowLawyers marketplace. Exclusive prospects route to a single firm; shared inventory routes to multiple firms at lower cost. Either way, they feed the same intake pipeline as every other channel.
Client acquisition, intake, and performance.
Discoverability, intake, CRM, ad automation, and performance reporting. The Firm intelligence (FirmIQ™) assistant surfaces context and insights.
01 · Discoverability
Cited by the answer engines clients use.
FlowLawyers pages are designed to be structured, indexable, and citable across modern search surfaces and Google, with citations pointing back to your firm profile.
Google AI Overview
ChatGPT
Perplexity
Google Search
Gemini
Claude
02 · Intake
Chat and phone intake, standardized.
Web chat from the FlowLawyers profile and AI-receptionist phone intake both feed the same structured intake schema. Jurisdiction, fact pattern, conflict signals, and source land on one prospect record regardless of how the inquiry came in.
Web chat · live
AI receptionist · live
One schema
Structured intake · one prospect record
Same fields for chat + phone03 · CRM conversion
Pipeline, follow-up, and source attribution in one place.
Qualified, Delivered, Contacted, Retained. Source remains visible on the prospect where attribution allows, and follow-up runs on the same pipeline as intake. One system instead of a stitched-together stack.
Avg time-to-contact
14 min
Follow-up running
3 active
Source attribution
Travels with prospect
04 · Ad campaign automation
Google, Meta, streaming, and OOH run inside one legal system.
Firm review, creative validation, live monitoring, and operator suggestions stay connected to intake and outcomes instead of living in a separate ad stack.
Campaign
Personal Injury · Motorcycle · Minneapolis
Firm review
MN advertising rules reviewed before launch
Creative validated
3 of 3 variants firm-approved
Publishing to Google Ads
Personal Injury · Minneapolis
Live · monitoring
24h retained-rate +6%
Spend
$1,976
Retained
18
CPRC
$109.78
Suggestion
MN PI is leading this week. Review whether to increase budget by $300.
05 · Performance
Automated real-time reporting.
ROI by attorney, practice, and state. Slow follow-up alerts. Clear answers on what is working and where the pipeline needs attention.
ROI by practice · 30d
Spend → Retained → ROIAnomaly
Slow first-touch on 3 PI prospects in MN · over 4h response
Q3 forecast · signed-client revenue
$48k–$58k01 · Discoverability
Cited by the answer engines clients use.
FlowLawyers pages are designed to be structured, indexable, and citable across modern search surfaces and Google, with citations pointing back to your firm profile.
Google AI Overview
ChatGPT
Perplexity
Google Search
Gemini
Claude
02 · Intake
Chat and phone intake, standardized.
Web chat from the FlowLawyers profile and AI-receptionist phone intake both feed the same structured intake schema. Jurisdiction, fact pattern, conflict signals, and source land on one prospect record regardless of how the inquiry came in.
Web chat · live
AI receptionist · live
One schema
Structured intake · one prospect record
Same fields for chat + phone03 · CRM conversion
Pipeline, follow-up, and source attribution in one place.
Qualified, Delivered, Contacted, Retained. Source remains visible on the prospect where attribution allows, and follow-up runs on the same pipeline as intake. One system instead of a stitched-together stack.
Avg time-to-contact
14 min
Follow-up running
3 active
Source attribution
Travels with prospect
04 · Ad campaign automation
Google, Meta, streaming, and OOH run inside one legal system.
Firm review, creative validation, live monitoring, and operator suggestions stay connected to intake and outcomes instead of living in a separate ad stack.
Campaign
Personal Injury · Motorcycle · Minneapolis
Firm review
MN advertising rules reviewed before launch
Creative validated
3 of 3 variants firm-approved
Publishing to Google Ads
Personal Injury · Minneapolis
Live · monitoring
24h retained-rate +6%
Spend
$1,976
Retained
18
CPRC
$109.78
Suggestion
MN PI is leading this week. Review whether to increase budget by $300.
05 · Performance
Automated real-time reporting.
ROI by attorney, practice, and state. Slow follow-up alerts. Clear answers on what is working and where the pipeline needs attention.
ROI by practice · 30d
Spend → Retained → ROIAnomaly
Slow first-touch on 3 PI prospects in MN · over 4h response
Q3 forecast · signed-client revenue
$48k–$58kSupported practice areas
Built for high-volume consumer practices.
Each lane runs on the same Growth system. Need another? .
Personal Injury
Plaintiff intake from first click to retained client on a single pre-matter pipeline.
Explore Personal InjuryCriminal Defense
Charge-type intake from search to retained client on a single pre-matter pipeline.
Explore Criminal DefenseFamily Law
Inquiry through consult to retainer on a single pre-matter pipeline.
Explore Family LawMedical Malpractice
Screening-heavy intake through retained case on one pre-matter pipeline.
Explore Medical MalpracticeEmployment Law
Search through consult and retained client on one pre-matter pipeline.
Explore Employment LawImmigration
Consult intake and filing-path visibility on one pre-matter pipeline.
Explore ImmigrationBankruptcy
Consult intake, deadline pressure, and retained-client visibility on one pre-matter pipeline.
Explore BankruptcyWorkers’ Compensation
Intake through medical authorization and award tracking on one pre-matter pipeline.
Explore Workers’ CompSocial Security Disability
High-volume claim intake through hearings, appeals, and award tracking on one pre-matter pipeline.
Explore SSDIEstate Planning
Consult intake through document execution and retained-client visibility on one pre-matter pipeline.
Explore Estate PlanningStart free. Scale what you need.
One growth system for visibility, intake, and attribution. Replace fragmented agencies, CRM, and intake tools. Every retained client sharpens the next campaign.
VisibilityIntakeAttribution