Growth for consumer-facing practices

Free discoverability + structured intake for law firms.

More clients.
Better intake.

Set up your free FlowLawyers listing and intake with a guided onboarding session, then add Growth automation only when your firm is ready.

Start free with listing, intake, and basic pipeline. Upgrade when your firm wants branded campaign intake pages, FirmIQ™ Growth intelligence, reporting, or Google Ads automation.

See pricing

Free front door. Paid growth engine.

Start with a free FlowLawyers listing, structured intake, and basic pipeline. Upgrade when your firm wants branded campaign intake pages, FirmIQ™ Growth intelligence, performance reporting, and Google Ads automation.

Free

FlowLawyers listing, structured intake, basic pipeline, source visibility, reputation tools, and Google Business Profile / LSA connections.

Workspace

Branded campaign intake pages, FirmIQ™ Growth intelligence, performance reporting, and Google Ads automation access. Built around your firm identity.

FirmIQ™ Growth intelligence means the assistant can answer questions across your listings, intakes, campaign pages, case requests, ad performance, and pipeline outcomes.
Same workspace, three views
AttorneyMarketingAdmin

Solo? You run all three views. Growing? Marketing staff live in Marketing while you stay in Attorney. The workspace scales with the firm.

FlowLawyers listing

Free

Free directory visibility in the markets you serve

Claim your firm and attorney listings on FlowLawyers, with practice-area visibility across the states your firm serves.

Structured intake

Free

Turn public interest into usable case requests

FlowLawyers intake and manual entry create structured records with source, location, matter type, and qualification context.

Basic pipeline

Free

Track new inquiries without losing the thread

Manage new, delivered, contacted, and signed-client status from the same free Growth workspace instead of inbox-only intake.

Google profile + LSA

Free

Connect the local channels firms already depend on

Connect Google Business Profile and Local Services Ads where available, so local visibility and intake stay tied to the same Growth record.

Branded campaigns

WorkspaceGoogle Ads

Add campaign intake pages when ready to grow

Upgrade for branded campaign intake pages, performance reporting, and Google Ads automation pointed at the matters your firm wants more of.

Case requests

One-off purchase

View available case requests before buying

View available case requests from the free Growth workspace. Purchase buttons unlock after an attorney adds a payment method.

From listing to signed client.

See how public visibility, structured intake, pipeline follow-up, campaign automation, and reporting stay connected instead of scattered across disconnected tools.

01 · Discoverability

Cited by the answer engines clients use.

FlowLawyers pages are designed to be structured, indexable, and citable across modern search surfaces and Google, with citations pointing back to your firm profile.

FirmYour PI Firm

Google AI Overview

ChatGPT

Perplexity

Google Search

Gemini

Claude

FirmIQ™
Insight

02 · Intake

Web intake, standardized.

Web intake from the FlowLawyers profile feeds the same structured intake schema used by Growth. Jurisdiction, fact pattern, conflict signals, and source land on one prospect record instead of a disconnected inbox thread.

Public intake · submitted

Matter type: Dog bite injury
Location: Minneapolis, MN
Evidence: Photos available

Verification + delivery

Ready
Submitted: FlowLawyers profile
Verified: Email confirmation
Delivered: Growth pipeline

One schema

Structured intake · one prospect record

Same fields for every web intake
Practice areaPersonal Injury
StateMinnesota
Sub-typeDog bite · Premises
EvidencePhotos · ER visit
SourceFlowLawyers profile
FirmIQ™
Insight

03 · Pipeline conversion

Pipeline, follow-up, and source attribution in one place.

Qualified, Delivered, Contacted, Retained. Source remains visible on the prospect where attribution allows, and follow-up runs on the same pipeline as intake. One system instead of a stitched-together stack.

47Qualified· Google AI· Chat38Delivered· Source logged24Contacted· Follow-up running11Retained· Won

Avg time-to-contact

14 min

Follow-up running

3 active

Source attribution

Travels with prospect

FirmIQ™
Insight

04 · Ad campaign automation

Google Ads runs against the same intake and reporting record.

Campaign setup, landing-page destination, monitoring, and reporting stay connected to intake and outcomes instead of living in a separate ad stack.

Campaign

Personal Injury · Motorcycle · Minneapolis

Firm review

MN advertising rules reviewed before launch

Creative validated

3 of 3 variants firm-approved

Publishing to Google Ads

Personal Injury · Minneapolis

Live · monitoring

24h retained-rate +6%

Spend

$1,976

Retained

18

CPRC

$109.78

Suggestion

MN PI is leading this week. Review whether to increase budget by $300.

FirmIQ™
Insight

05 · Performance

Automated real-time reporting.

ROI by attorney, practice, and state. Slow follow-up alerts. Clear answers on what is working and where the pipeline needs attention.

ROI by practice · 30d

Personal Injury18.8x
Workers' Comp9.2x
Family Law4.4x
Criminal Defense2.6x
!

Anomaly

Slow first-touch on 3 PI prospects in MN · over 4h response

Pipeline attention · current month

3 follow-ups
FirmIQ™
Insight

Supported practice areas

One Growth foundation, tuned by practice area.

Each practice area gets the same foundation: FlowLawyers visibility, structured intake, basic pipeline, and optional campaign automation. Need another? .

Need the website too?

Replace the agency site with a firm-owned website and intake.

Stewardship builds firm-owned websites for $1,000. Growth Workspace customers can add the website build for $500 one-time, plus optional $100/month maintenance.

View Stewardship

Start free. Scale what you need.

Start with a guided free listing and intake setup. Add branded campaign intake pages, reporting, and Google Ads automation when your firm is ready to grow.