Growth pricing
Start free. Accelerate growth when ready.
Free listing, intake, and pipeline first. Add branded campaign intake pages, FirmIQ™ Growth intelligence, reporting, and Google Ads automation when your firm is ready.
No per-seat ceiling. No agency retainer. No payment for tools you do not need yet.
Forever, no firm-size limit
FlowLawyers listing, structured intake, basic pipeline, source visibility, reputation tools, GBP / LSA connections, and the ability to view available case requests. Purchases require a payment method.
per month, firm access
Branded campaign intake pages, FirmIQ™ Growth intelligence, performance reporting, and Google Ads automation access, all built around your firm identity.
Free
What every firm gets, free.
Every firm can start with the same free front door: listing, intake, pipeline, source visibility, and the ability to view available case requests. Purchases require a payment method.
FlowLawyers listing
Firm and attorney listings, practice-area visibility, and structured intake entry points across the states your firm serves.
Structured intake
Public intake and manual entry feed the same basic Growth pipeline.
Basic pipeline
Source visibility, qualification context, contact tracking, and retained-client status.
Discoverability
Search and AI answer visibility tied back to intake instead of isolated reports.
Reputation
Connect Google Business Profile and reply to reviews from inside FlowCounsel.
GBP + LSA connections
Connect Google Business Profile and Local Services Ads where available so source context stays tied to intake.
Attorney workspace utilities
Basic attorney workspace tools for day-one Growth operations. Firm runs its own conflict verification as part of standard intake.
Multi-role workspace
Same workspace, three role views: Attorney, Marketing, Admin. Use what fits the firm.
Workspace
$249/mo
Firm access, not per seat.
Unlock branded campaign intake pages, FirmIQ™ Growth intelligence, performance reporting, attribution, and Google Ads automation access.
Stewardship offer
Growth Workspace customers can add a firm-owned website build for $500 one-time, plus optional $100/mo maintenance.
View StewardshipWhat Workspace unlocks
- Branded campaign intake pages. Dedicated intake pages for practice areas, case types, locations, and campaigns.
- FirmIQ™ Growth intelligence. A firm-scoped assistant grounded in listings, intake, attribution, campaign performance, marketplace purchases, and pipeline outcomes.
- Discoverability surfaces. Each page is an indexable, firm-branded destination for search and AI answers.
- Closed-loop campaign destination. Ads can point to your website or these intake pages, with attribution and conversion data kept in Growth.
- Google Ads automation access. Workspace customers can turn on campaign automation when they are ready to accelerate demand.
Google Ads automation
Drive traffic to your website or branded campaign intakes.
Campaigns can point to your existing website or FlowCounsel branded campaign intake pages, with reporting tied back to intake and signed-client outcomes.
Campaign Automation
Google Ads automation, connected to intake and reporting
Launch and monitor Google Ads from the Growth system, pointed at your site or branded intake pages. Reporting stays connected to intake and signed-client outcomes. Your Google Ads account is created in your firm name so you keep the account, history, and data.
1 practice area · 1 state
$299/mo
Up to 3 practice areas · 3 states
$499/mo
Unlimited practice areas / states
$899/mo
Plus adjustable Google Ads spend, pass-through to Google.
Spend mechanics
Prepay, transparent, refundable.
Set the monthly Google Ads budget. Your account, your ledger, no markup. Unspent balance rolls forward or refunds on the way out.
- Set your monthly Google Ads budget. No minimum, no commitment beyond the current cycle.
- Billed up front, billed at cost. FlowCounsel does not markup Google Ads spend. You see exactly what Google charged.
- Unused balance rolls forward. Whatever you didn’t spend this month adds to next month’s budget. No cap.
- Mid-month departure. Management fee holds through month-end. Unspent Google Ads budget refunds in full.
Marketplace case requests
Case requests on demand, exclusive or shared.
Firms can view available case requests from the free Growth workspace. Purchase buttons unlock after an attorney adds a payment method. Shared case requests are one-time purchases; exclusive case requests can be purchased individually or delivered up to a monthly cap you control.
Exclusive
One firm receives each exclusive case request.
Buy exclusive case requests individually, or set a monthly cap by practice area and geography. Exclusive requests are charged on delivery up to that cap. If multiple firms hold exclusivity in the same market, delivery rotates between them. FlowLawyers supplies the case-request details and quality signals.
Shared
Lower-cost shared inventory.
Browse the marketplace and purchase shared case requests one at a time. Each shared request is a one-time purchase and may be acquired by up to a small set of firms. Posted price can decay over time until acquired or expired. Use it to test new practice areas, geographies, or intake capacity without committing to a monthly cap.
Sample invoices
What it actually looks like.
Three examples: a firm on Free, a firm using Workspace plus Google Ads, and a firm combining Workspace, Google Ads, and marketplace case requests.
Solo · Free only
Solo Family Law attorney
All three role views, $0 spend.
Mid · Workspace + Google Ads
Mid-size Criminal Defense firm
Workspace plus Google Ads, single state.
Multi-state · Workspace + marketplace
Multi-state Personal Injury firm
Workspace, Google Ads, and marketplace purchases across three states.
Start free. Scale what you need.
FlowLawyers listing, structured intake, basic pipeline, reputation tools, and Google Business Profile / LSA connections are free for any firm. Workspace and Google Ads automation engage only when the firm needs more.