Growth pricing
Accelerated Growth for consumer-facing firms.
Start free. Add Workspace for branded case-type intake pages, Firm intelligence (FirmIQ™), and Stewardship cohort prioritization. Layer add-ons as the firm grows.
No per-seat ceiling. No agency retainer. No vendor lock-in for layers you don’t need yet.
Forever, no firm-size limit
Presence, web chat intake, CRM, discoverability, reputation, and GBP / LSA integrations.
per month, firm access
A branded intake page for every case type. Each adds AI search visibility, SEO surface, and a high-intent intake funnel, all built around your firm identity.
Campaign Automation, AI Receptionist, and pay-per-prospect marketplace leads. Mix what you need; nothing locked together.
Free
What every firm gets, free.
The foundation layers run free for any firm, any size, no per-seat fees. Add Workspace and Add-ons only when the firm needs more.
Presence pages
FlowLawyers profile, attorney profiles, and indexable practice pages across the states and practice areas your firm serves.
Web chat intake
Chat widget on every profile page feeds the same firm pipeline as manual intake.
CRM pipeline
Source attribution, follow-up drafting, qualification context, and signed-client tracking.
Discoverability
AI search, Google, and channel visibility tied back to intake instead of isolated reports.
Reputation
Connect Google Business Profile and manage reviews from inside FlowCounsel. Draft replies, edit, and send.
GBP + LSA integrations
One-click connection. LSA leads route into the same intake pipeline as every other channel.
CLE tracking
CLE tracking and basic conflict tracking for every attorney on the workspace. Firm runs its own conflict verification as part of standard intake.
Multi-role workspace
Same workspace, three role views: Attorney, Marketing, Admin. Use what fits the firm.
Workspace
$249/mo
Firm access, not per seat.
Unlocks branded case-type intake pages, Firm intelligence (FirmIQ™) for Growth front-door operations, and prioritization on the Stewardship free cohort program.
What Workspace unlocks
- Case-type intake pages. Branded landing pages per practice area, tuned to specific case types. For personal injury that means dedicated motorcycle, boating, dog-bite, premises, and other case-type pages.
- Firm intelligence (FirmIQ™). Your firm’s AI assistant for Growth front-door operations. Integrates with the data provenance layers and stores institutional knowledge for intake, marketing, and pipeline decisions, all from inside the workspace. Firm-scoped: never trains shared models, never crosses firm boundaries.
- Discoverability surfaces. Each page is its own AI search citation and SEO surface, built around your firm identity.
- Closed-loop destination. Used as the campaign landing pages when Campaign Automation is on. Attribution and conversion data stay inside the system.
- Stewardship cohort prioritization. Workspace customers get priority access to the Stewardship cohort program, a structured engagement that hardens the firm’s website, reporting, data security, AI governance, and code ownership.
Add-ons
What you need, when you need it.
Campaign Automation, AI Receptionist, and channel-specific lanes layer onto Workspace. Nothing is locked together; turn one on without committing to the others.
Campaign Automation
Multi-channel ad campaigns, managed inside the system
Google Ads, Meta, streaming, and OOH run inside the system, with low-touch video production for the video formats. Point campaigns at your site or the branded pages. ROI and performance reporting live in the same view. Your Google Ads sub-account is created in your firm name. Leave anytime and take the account, history, and data with you.
1 practice area · 1 state
$299/mo
Up to 3 practice areas · 3 states
$499/mo
Unlimited practice areas / states
$899/mo
Plus adjustable ad spend, pass-through to the channel.
AI Receptionist
After-hours and overflow phone intake, inside the same workspace
AI handles incoming calls when your team is unavailable. Transcript, structured intake fields, and pipeline handoff stay inside the same workspace. No outsourced answering service stack.
Pricing
Contact us
Meta Ads
Facebook and Instagram campaigns, scoped per firm
Facebook and Instagram campaigns tailored to your practice areas, markets, and intake goals. Routed into the same pipeline as every other channel.
Available for select firms
Early access
Scoped by market + campaign scope
Custom
Streaming & OOH
Connected TV, digital screens, and out-of-home placements
Connected TV on streaming platforms, local digital screens, pump screens, and other high-visibility placements. Market exclusivity available. Low-touch video production handled inside the system.
Management fee
Contact us
Plus adjustable channel spend, billed at-cost pass-through. Similar tier structure to Google Ads management. Limited rollout.
How channel spend works
Prepay, transparent, refundable.
Set the monthly channel budget. Your sub-account, your ledger, no markup. Unspent balance rolls forward or refunds on the way out.
The mechanics
- Set your monthly budget per channel. No minimum, no commitment beyond the current cycle.
- Billed up front, billed at cost. FlowCounsel does not markup channel spend. You see exactly what the channel charged.
- Unused balance rolls forward. Whatever you didn’t spend this month adds to next month’s budget. No cap.
- Mid-month departure. Management fee holds through month-end. Unspent channel budget refunds in full.
Marketplace prospects
Prospects on demand, exclusive or shared.
Optional pay-per-prospect channels from the FlowLawyers marketplace. Exclusive prospects route to a single firm; shared inventory is lower-cost and routes to multiple firms. Either way, they feed the same intake pipeline as every other channel. Billing follows the marketplace model, not channel ads: exclusive prospects are charged on delivery up to a monthly cap you set; shared inventory is pay-per-purchase as you acquire each prospect.
Exclusive
One firm receives each exclusive prospect.
Set a monthly cap by practice area and geography. Prospects are charged on delivery up to that cap. If multiple firms hold exclusivity in the same market, delivery rotates between them. FlowCounsel handles qualification.
Shared
Lower-cost shared inventory.
Browse the marketplace and acquire prospects one at a time. A shared prospect may be acquired by up to a small set of firms. Posted price decays over time until acquired or it expires. Use it to test new practice areas, geographies, or intake capacity without committing to a monthly cap. 30 to 70 percent off exclusive pricing.
Sample invoices
What it actually looks like.
Three illustrative monthly invoices: a solo on free, a mid-size firm running Workspace plus Google Ads, and a multi-state firm with the full stack engaged.
Solo · Free only
Solo Family Law attorney
All three role views, $0 spend.
Mid · Workspace + Google Ads
Mid-size Criminal Defense firm
Workspace plus Google Ads, single state.
Multi-state · Full stack
Multi-state Personal Injury firm
Full Growth stack across three states.
Start free. Scale what you need.
Presence, intake, CRM, reputation, and Google integrations are free for any firm. Workspace and add-ons engage only when the firm needs more.