Personal Injury

Personal injury, from first search to final settlement.

Search, intake, signed clients, file opening, records, demands, liens, and settlement all run in one PI system. Specialists prepare the work product. Attorneys approve.

Plaintiff PI AI journey

One AI platform for the entire plaintiff PI workflow.

Most PI firms run a marketing agency, a directory listing, an intake CRM, a practice management tool, a document system, and an AI drafting add-on. Six contracts. Six logins. Handoffs that break. FlowCounsel is one platform. Growth for the front door. Matters for the matter. Stewardship for retained engineering. Use one, two, or all three. Nothing locked together. Pro bono workflows run on the same platform when the firm is ready.

Option 1

Consumer chatbots

A general-purpose chat tab. The client asks. The chatbot disclaims.

Consumer AI thread

Should I accept State Farm’s $20k offer?
I can’t give legal advice. In general, settlement decisions depend on damages, liability, and your jurisdiction…
No privilege · no file · no follow-through
The case is still on the attorney’s desk.

Option 2

Single-purpose AI add-ons

A drafting tool that produces one artifact. The attorney coordinates everything else, in another tool.

Single output

Demand letter · draftGenerated

Attorney still coordinates

Records pull
Lien ledger
Carrier sequence
Communications
One artifact. Attorney wires the rest.

Option 3

Plaintiff PI on FlowCounsel

From first search through settlement in one system. Specialists prepare. Attorneys approve.

Lindgren v. Doe · staged for review

Approval-gated

Intake structured

Source, jurisdiction, fact pattern attached

Records · 24 of 24 pulled

Allina · Regions · Twin Cities Ortho · MN PT

Medical chronology

62 treatment days · damages-ready

Demand letter drafted

In review · attorney decision pending

Lien ledger

Reductions tracked · net-to-client documented

Carrier sequence

Locked behind sign-off

Specialists prepare. Attorneys approve.

Where to start

Use one surface today. Add the others when you’re ready.

Growth

Start with the front door.

Free presence, intake, CRM, reputation, GBP and LSA integrations. Workspace adds branded case-type intake pages, FirmIQ™, and campaign automation.

See GrowthMatters

Start with the matter file.

Workspace for matter records, documents, review, and audit. Specialist drafts billed only when an attorney approves. Each approval compounds into firm intelligence (FirmIQ™). Replaces practice management, DMS, and AI drafting in one.

See MattersStewardship

Start with a better website.

Retained engineering engagement. Free firm website redesign with code ownership that stays yours. Better intake automation that lands inside FlowCounsel Growth when you’re ready.

See Stewardship

PI growth pipeline

From AI search visibility to signed client.

Where PI prospects find the firm, how the firm qualifies them, and what closes the loop on signed clients. Source travels with every prospect so the campaign that produced a signed client stays visible.

AI search visibility

Cited where injured people now look first.

Google AI Overviews, ChatGPT, Perplexity, Claude, Gemini, and organic Google. Your firm profile stays structured and the citations point back to it.

PI search · 6 answer engines

Cited · live
FirmLawson PI

Google AI Overview

ChatGPT

Perplexity

Claude

Gemini

Google Search

PI citations · 30d

847

AI surfaces

6 of 6

Structured profile

Verified

AI chat + phone intake

Web chat and after-hours phone calls feed one structured PI prospect.

Chat from the FlowLawyers profile and phone calls answered by AI both land on the same intake schema. Jurisdiction, fact pattern, conflict signals, and source travel with the prospect into the firm pipeline.

FlowLawyers intake · live

AI intake · chat + phone

Chat with Lawson PI

I was bitten by a dog on the sidewalk yesterday.
I can help with that. What state did this happen in?
Saint Paul, Minnesota.
Was it a neighbor's dog or unknown? Any photos of the injury?
A neighbor's. I have photos and went to urgent care.
Got it. Connecting you with a Minnesota personal injury attorney.

AI receptionist

01:42
Caller: I slipped on a wet floor at a Roseville store yesterday.
AI: What state? Any ER visit?
Caller: Minnesota. Yes, ER last night.

One schema · same prospect record

Structured intake · one prospect record

Same fields, either channel
Practice areaPersonal Injury
StateMinnesota
Sub-typeDog bite · Premises
EvidencePhotos · ER visit
Conflict checkClear
SourceFlowLawyers chat + AI phone
Lands in pipeline · Intake structured

Retention attribution

Source travels with the prospect through to signed client.

Qualified, Delivered, Contacted, Retained. Follow-up runs on the prospect profile, and the campaign that produced the signed client remains visible where attribution allows.

CRM · one prospect profile

Source visible where supported
47Qualified· Search surfaces· Chat38Delivered· Source logged24Contacted· Follow-up running11Retained· Won

Avg time-to-contact

14 min

Follow-up running

3 active

Source attribution

Travels with prospect

Marketing automation

Campaigns running on the firm’s own Google Ads account.

Campaign creation, state bar advertising review, creative validation, budget pacing, and live performance monitoring run inside the workspace. The Google Ads sub-account is created in the firm’s name. Leave any time and take the account, history, and data. Channel spend is prepaid, rolls over month to month, and is refunded if the firm departs.

Google Ads · firm-owned account

Motorcycle injury · Minnesota · $60/day

Sub-account stays with the firm

Launch automation

Real product events

Bar advertising review

MN bar advertising rules cleared for motorcycle injury variants.

Creative validated

7 of 8 motorcycle and dog-bite variants approved.

Publishing

Campaign submitted to the firm’s Google Ads sub-account.

Live

Pacing and health monitoring running.

Budget pacing

Day 14 of 30
$827 / $1,800On pace

Search term optimization

Last 7d

+12 negative keywords added to filter slip-and-fall traffic from the motorcycle campaign.

Cost per qualified prospect down $24 vs prior 7d.

Attribution stays attached

Sara M. retained on April 14. Source: Google Ads · motorcycle injury · MN. The campaign that produced the signed client stays visible in the workspace, so the firm can see what is working before deciding where to lean spend next.

Running in the workspace

Bar compliance reviewSearch term optimizationBudget pacingCompliance audit trailCross-campaign intelligenceReal-time campaign health
See FlowCounsel Growth

PI matter execution

Signed client to settled case.

Once a prospect retains, the same case carries through file opening, records and chronology work, demand and lien staging, and settlement and closeout. Specialists prepare. The attorney approves before anything leaves the firm.

File opening

Retainer, HIPAA, representation letter drafted from the signed-client intake.

Intake becomes the opened case. Retainer, HIPAA, and the carrier representation letter draft from the intake facts. The attorney reviews and approves before anything sends.

Case file opens · Lindgren v. Doe

Drafted from intake

Prospect file

Lindgren, Megan · Dog bite · MN

DOI2026-04-12
LiabilityNeighbor / known owner
TreatmentAllina urgent care · ongoing
CarrierState Farm · claim #MN-4827
SourceSite chat · 2026-04-13
Retention confirmed

File opening · documents

Drafted · review pending

Retainer agreement

Contingency · 33⅓% pre-suit

Draft

HIPAA authorization

Allina Health · Regions Hospital

Letter of representation

State Farm · claim #MN-4827

Attorney review

Three documents staged for approval. Nothing sends to client or carrier without sign-off.

Records, demands, liens

Medical chronology, demand, lien, carrier follow-up staged for review.

Records, chronology, demand drafting, lien work, and carrier follow-up can be staged for review inside the same case file. The attorney reviews finished work product.

Specialist work · Lindgren v. Doe

Approval-gated

Records Specialist

·

In progress

Pulling Allina records · 18 of 24

6 providers · ER, urgent care, follow-ups

Records Specialist

·

Drafted

Medical chronology

Day-by-day treatment timeline · damages-ready

Demand Specialist

·

In review

Demand package

Damages framing · liability narrative · exhibits

Settlement Specialist

·

Reconciling

Lien ledger

Medicare · Allina · health plan reductions

Records pulled

18 / 24

Treatment days

62

Demand draft

Review-ready

Attorney decision

Demand letter staged. Approve, edit, or send back. Carrier sequence locked behind your sign-off.

Settlement history reused

Settled cases sharpen the next demand and your marketing.

Approved demand patterns, negotiation history, and resolved-case outcomes can inform the next case and the firm’s public positioning without breaking the chain between Growth and Matters.

Firm intelligence · your firm only

No cross-firm aggregation

Settlement bands · by injury × venue

Dog bite · MN · neighbor liability$42k9
Premises · MN · grocery / retail$31k12
Motorcycle · MN · UM/UIM$118k7
Rear-end · MN · soft tissue$22k18

State Farm · MN PI

11 settled · 92% above first offer

Allstate · MN PI

8 settled · avg cycle 47 days

Applied to next demand

Lindgren v. Doe demand framed against your firm’s historical band. Carrier-specific posture pre-loaded from prior settlements.

Surface on your marketing

On

Live on flowlawyers.com/lawson-pi · intake forms · ads

$2.4M+

recovered for our clients · 31 settled · updated today

Sourced from your case history. Refreshes automatically as new cases close.

Specialist work

Medical chronology, damages-ready.

Provider-by-provider treatment timeline assembled from records. Damages exhibits ready for the demand.

Allina ER1 visit04/12
Regions Hospital2 visits04/13–04/14
Twin Cities Ortho4 visits04/18–05/02
MN Physical Therapy12 visits04/22–06/08

Treatment timeline · 60 days

04/12 → 06/08

Treatment days

62

Providers

4

Medical specials

$24,800

Specialist work

Lien ledger, reductions tracked.

Medicare and provider liens reconciled with reductions. Net-to-client documented.

Medicare$4,200$2,730−35%
Allina Health$8,900$5,162−42%
BlueCross BlueShield$3,400$2,380−30%
Lien savings · returned to client$6,228

From gross $16,500 to net $10,272. Documentation attached to closeout.

Liens reconciled

3

Avg reduction

36%

Specialist work

Carrier negotiation patterns.

Your firm's settlement history surfaces a posture for every carrier and venue.

State Farm · MN PI11 settled · cycle 47d
+92%

Avg above first offer

Allstate · MN PI8 settled · cycle 53d
+87%

Avg above first offer

Progressive · MN PI5 settled · cycle 61d
+74%

Avg above first offer

Posture suggestion

Counter higher than first offer, with prior carrier outcomes from the firm visible for attorney review.

Specialist work

Treatment gap audit.

Gaps in care that hurt demand value flagged with documented context before the demand goes out.

Treatment timeline · 90 days

04/1207/1135-day gap
!

Gap detected

35-day gap between PT visits. Documented as work travel and confirmed with client.

Attached to demand

Gap context attached to demand. Avoids the value reduction adjusters cite when treatment looks abandoned.

Demand drafting

Demand packages prepared inside the case file, not assembled across tools.

Medical records, damages, exhibits, and correspondence get assembled into one review-ready demand so the attorney starts from organized work product instead of stitching together source material.

The case file drives the work, the demand specialist stages the package, and the attorney approves what moves forward.

Demand drafting

Demand packages prepared inside the case file, not assembled across tools.

Settlement and closeout

Resolution work closes the case without losing prior negotiations and approvals.

Settlement does not start from scratch. Releases, disbursements, final communications, and closeout work stage from the same case file the firm has been running on all along.

When the case resolves, prior negotiations, approvals, release drafts, lien work, and disbursement docs stay connected instead of breaking into a new admin stack.

Settlement and closeout

Resolution work closes the case without losing prior negotiations and approvals.

See FlowCounsel Matters

Better outcomes, less production drag.

Plaintiff personal injury, run on one system from search through settlement. Attorneys spend their hours on judgment.

See Growth