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Insights on legal tech, marketing infrastructure, and why firms are replacing all their vendors with one system.
A technical look at how ChatGPT, Gemini, and Perplexity source their legal recommendations — and what actually influences whether your firm appears.
Most firms pay five to eight vendors for tools that should talk to each other and don't. The result is blind spots, wasted spend, and decisions made on incomplete data.
A complete breakdown of what small and mid-size law firms actually spend on marketing — and how the numbers add up to a case for doing it differently.
The typical legal marketing agency charges $2,000-5,000/month, owns your ad accounts, and shows you a PDF. Here's what a better model looks like.
The difference between a five-minute response and a five-hour response is often the difference between retaining the client and never hearing from them again.
AI is changing how clients find attorneys. But the firms that show up in AI recommendations are the same ones that invested in directory presence years ago. Here's why that foundation still matters.
Some marketing platforms require you to migrate to WordPress. Here's what that dependency actually costs you — and what the alternative looks like.
Google Ads CPCs, local SEO, bar advertising rules, CLE requirements, and what actually works for Minnesota law firms in 2026.
Ad accounts, lead data, attribution history, intake workflow, reviews — most firms don't own the things that matter most. Here's what to take back.